For Meerut-based Balaji Springs, winning business in Europe is a game of patience. The company, known for its customised, high-performance springs built for specific applications, returned to IAA Transportation 2026 for the second time, aiming to build on its existing European business and make new contacts among truck makers and their suppliers. As it approaches its 60th anniversary next year, Balaji Springs is setting its sights firmly on growing its customer base overseas.
According to Mr. Gaurav Meittal, Director – Marketing & Business Development, Balaji Springs, big customers don’t sign up after one meeting. Vehicle makers and Tier 1 suppliers first check how reliable a company is and whether it keeps coming back, often watching for two or three shows before deciding to build a relationship. So far, he said, the show has been good, with several new contacts made.
Behind this patient approach is a strong manufacturing base. The company combines a modern facility with advanced technology and thorough testing, which helps it deliver consistent quality on time. Its technology also allows it to develop prototypes quickly, an important advantage when customers need new parts in a hurry. Over the years, the company has built a varied customer base around the world that relies on it for precision springs, punctual deliveries and quick service, while it also places a strong emphasis on safety and sustainability.
Europe is not new for Balaji Springs. The company has exhibited at Automechanika in Frankfurt since 2004, and it already supplies Tier 1 companies and the aftermarket in Europe. It also takes part in agricultural and engineering shows, and its next stop after IAA is InnoTrans, the rail industry show.
The company makes coil springs to each customer’s drawings and can develop new designs when customers need something different. It can produce almost any type of coil spring from wire between 0.7 mm and 16 mm thick, he explained.
In India, the company supplies Tier 1 and Tier 2 companies rather than vehicle makers directly, though its springs still end up in new vehicles. It plans to take a similar route in Europe, working through Tier 1 partners.
New business takes time to come through, Mr. Meittal mentioned. Enquiries rarely turn into orders at the show itself. First, the company signs a non-disclosure agreement, and only then do Tier-1s or vehicle makers share their drawings. It is a slow process, but one that Balaji Springs knows well.