Garnering impressive response and enquiries from visitors at the ACMA Automechanika New Delhi 2019, Alkraft Thermotechnologies Pvt. Ltd. felt rejuvenated at the aftermarket-focused trade fair. The company, earlier this year, pepped-up its aftermarket offering with the introduction of radiator cores for its entire range of radiators.
Typically, the radiators are offered as whole assembly which includes inlet and outlet tank housing, core housing, and other paraphernalia. With the offering of standalone core housing, customers can now use their existing tank assemblies and save replacement costs.
“It’s a new business space in the aftermaket for us, as we were always concerned about the quality of the replacement products and efficacy of the entire radiator assembly. Since there is a wide market demand for radiator core as a standalone product in the aftermarket, here we are”, said Mr. M.H. Zakkir Hussain, CEO, Alkraft Thermotechnologies.
He observed that the aftermarket has matured to a great extent in terms of quality of replacement products. “The general awareness on using quality radiators and parts is growing among fleet owners and other end users… Now they emphasis on TCO over the long run, rather than short-term cutting by compromising on quality and safety”, he added.
Alkraft, in addition to radiators, also displayed rest of its key offerings like charge air coolers (intercoolers), oil coolers, fuel coolers, cabin heating products, and cooling system modules of various builds and configurations for a wide range of applications at Automechanika New Delhi. Its primary target audience at the expo included fleet owners, retailers and distributers, and export customers.
“There is a huge potential for our products in the overseas market. With our presence in expos like this, we would like to build a vibrant brand image upon our already existing presence in the export aftermarket”, noted Mr. Hussain. The company is anticipating a healthy yearly growth rate around 30 per cent in FY 2018-19.