One of the key trends in the automotive sector is the shift towards software as a controlling system and it is anticipated to gain even more traction as the industry moves forward into the future, says Srivats Ram, CMD, Wheels India Ltd.
Currently, there are two big technology trends playing a significant role in the automotive sector. The first one is of an increasing move towards electronics and using electronics to replace what used to be mechanically controlled in the past. “The second big trend in the automotive sector is the shift towards software as a controlling system and I expect this to gain even more traction as we move forward into the future, Mr. Ram said.
Wheels India’s Vision
“We are looking at opportunities to work together with customers to add value to them and to grow at a reasonable pace by servicing the customers. Our endeavour is to improve our capability as a continuous process by increasing the suite of products that will result in providing more value to the customers and thereby helping us grow.
For a long time, we were known as a Commercial Vehicle wheel manufacturer servicing by and large that segment of the market. Over time, we have diversified so much that currently two thirds of our business is non- CV related. This strategic diversification has helped us de-risk the cyclical businesses and we will continue to expand our presence in the new segments that we have entered,” he added.
“The company’s endeavour is to improve its capability as a continuous process by increasing the suite of products that will result in providing more value to the customers and thereby helping it grow.”