As the next step in the separation of SKF’s Automotive business, SKF Vertevo has unveiled its new brand, marking an important milestone in establishing its identity as a standalone automotive company ahead of its planned listing on 1 December.
The launch of the SKF Vertevo website and social media channels introduces the company’s new visual identity and brand platform, providing a clear expression of its purpose, values and future direction.
“Our launch today is about much more than a visual identity,” says Kerstin Enochsson, CEO of SKF Vertevo. “The brand is the face of our company. It reflects our personality – what we stand for, what we are passionate about and what our customers can expect from us.”
Inspired by the world of racing, where the company has contributed to automotive innovation for decades, the SKF Vertevo brand seeks to maintain a connection with SKF’s rich heritage and expertise while signalling its ambition to help accelerate the future of mobility.
“The launch of our brand is an important step on our journey towards becoming an independent company,” says Viktoria Karsberg, Head of Global Brand and Communication at SKF Vertevo. “We are excited to begin building awareness of SKF Vertevo and to engage more directly with all our stakeholders as we prepare for our planned listing.”
