Fastest-growing auto retail channel in the country
Maruti Suzuki India has announced the launch of its 250th commercial showroom, in Dehradun. The company’s commercial channel is the fastest growing automobile retail channel in India with its presence in nearly 195 cities.
Commenting on the fastest roll-out of Maruti Suzuki’s retail channel, Mr. R.S. Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Ltd., said: “Within the LCV segment, the mini truck segment comprises close to a third of the sales. It has been growing at a CAGR of 21% during the last four years.”
“Super Carry has been developed specifically for India, keeping in mind the unique requirements of the Indian mini truck customer. The company’s commercial channel is the fastest growing in India and is amply supported by the extensive Maruti Suzuki Service network. This enables our customer to always be on the move in life and in business.” he added.
The light commercial vehicle segment has been the largest volume contributor in the commercial vehicle industry. Globally, Suzuki Motor Corporation has expertise in this segment, and Super Carry, part of that lineage, offers the customer a powerful 2-cylinder turbo-charged 793 cc diesel engine and an all-new 1200 cc CNG engine variant.
In just 24 months of its launch, Maruti Suzuki’s Super Carry has crossed the 20,000 sales mark across India. While the first 10,000 sales took 18 months, the next 10,000 came just in a span of little over six months. With the latest Suzuki technology, best-in-class power, superb mileage and extensive service support, Super Carry has proved to be an owner’s pride. It has also proved to be a product that matches the customer’s desire for success in society.
According to Maruti Suzuki’s internal research, nearly half of the company’s customers are businessmen, small traders or are self-employed. This led to the company foray into the commercial segment in September 2016. The Commercial Channel customers include the ‘Owner cum Driver’ whose primary need is to get a stable income, and this vehicle acts as a source of livelihood for him. There are also Fleet and Captive Owners who use their vehicle for goods transportation and are now seeking increased productivity, earnings and expansion of their business.