Greaves Construction Equipment Division embarks on major diversification

In its endeavour to strengthen its Construction Equipment Division, Greaves Cotton Ltd. is looking at growing from construction equipment business to that of becoming a comprehensive infrastructure player. With this objective, the Division is embarking on key business initiatives, including technology transfers and other streams of business like rentals to reconstruct its current business model. The Division has tied up with Samil Korea for technology transfer for turning out much superior products.

Commenting on these developments, Mr. Sunil Pahilajani, Managing Director & CEO, said: “Augmenting its growth strategy, the Construction Equipment Division is seeking to operate in the gamut of infrastructure, offering customers superior products and solutions. Being a solution provider we are constantly working on expanding our product portfolio so as to meet customer demands. The strong thrust provided by the Government to the construction and infrastructure sector has further catalysed our strategy. This tie-up is a positive step taken to ensure that our products are backed by world class technology that ultimately translates into increased customer benefit.”

Mr. Ramachandran Nandagopal, CEO, Construction Equipment Division, observed: “In today’s competitive environment, customers expect world class technology and service. We are seeking to revamp our existing product portfolio to offer a wide variety of products that deliver higher levels of customer satisfaction. By ushering in best-in-class technology, we endeavour to build a robust contemporary product basket and aim to be a one-stop solution for our customers.”

Greaves Construction Equipment Division manufactures a wide range of compaction and concreting equipment. The complete range of concrete equipment like transit mixers, concrete pumps, batching plants, etc., are manufactured at the company’s ISO 9001 certified plants at Gummidipoondi in Tamil Nadu. The Division also manufactures the complete range of compaction equipment like vibratory soil compactors, heavy tandem rollers and light tandem rollers.

Greaves construction equipment is mainly used for construction of roads, bridges and buildings, as also for ready mix concrete applications. Greaves caters to the service and spareparts requirement of customers through its large network of qualified and trained service engineers located at various branches and dealerships.