As India strengthens its position as a manufacturing and export hub, aftermarket capabilities will increasingly become a key factor in improving operational efficiency and delivering long-term customer value, says Mr. Shalabh Chaturvedi, Managing Director, CASE CE– India & SAARC region.
India & SAARC region
Rising operating costs, evolving emission norms, and ongoing supply chain uncertainties are reshaping the construction equipment (CE) aftermarket. Customers today are looking beyond spare parts availability and are increasingly focused on machine uptime, service responsiveness, and lifecycle value. As infrastructure activity expands across sectors, demand for faster service support, predictive maintenance, and improved parts availability is expected to grow. At the same time, geopolitical developments and fluctuations in commodity prices are increasing the focus on supply chain resilience, localisation, and stronger aftermarket ecosystems.
Looking ahead to 2030, connected technologies are expected to play a larger role in aftermarket operations. Telematics, AI-enabled diagnostics, and data-driven maintenance planning will help customers improve machine utilisation and reduce unplanned downtime. “We are already seeing this shift through myCASEConstruction telematics, our platform that provides real-time visibility into machine performance, fuel consumption, location tracking, and service requirements,” Mr. Chaturvedi said.
Future Direction
Growing infrastructure investments, increasing equipment sophistication, and evolving customer expectations are shaping the next phase of growth for the CE industry. Customers today expect not only reliable machines but also stronger service support, connected technologies, and solutions that help improve productivity while reducing operating costs. Preparing for this shift requires a balanced focus on product development, customer support, manufacturing capability, and workforce readiness.
In line with these evolving requirements, CASE India is focused on strengthening its connected equipment portfolio, expanding service accessibility, and improving customer support across the machine lifecycle. “Our key priorities for 2030 include increasing the adoption of connected technologies, strengthening localisation, expanding service reach, and enhancing operational efficiency across our business. Our dealer network of 70 dealers and over 215 touchpoints continue to play an important role in improving service accessibility and parts availability, and we aim to expand this further to 350 touchpoints by 2030. Alongside our business priorities, our CSR initiatives such as Hunar, Project Vijeta, and Project Shilpi will continue to support skill development and help create a stronger talent pipeline for the industry. As the industry evolves, our focus remains on delivering higher uptime, operational efficiency, and long-term value for customers,” Mr. Chaturvedi added.
“The future of commercial mobility will be defined by integrated ecosystems that combine hardware, software, connectivity and sustainability.”