At 50, Manmatha Kumar Behera has spent nearly two decades building a business around something that matters deeply to every vehicle owner; dependability.
At Trinath Auto Parts in Betnoti, Odisha, his day begins around 8 a.m. and unfolds amid batteries, electrical repairs and a steady stream of vehicles. Passenger cars, Mahindra pickups, Tata Ace and other vehicles come to his shop with different requirements and problems. For Manmatha and his team, no two days are quite the same.
A vehicle refusing to start, an electrical fault or a battery nearing the end of its life can disrupt a customer’s entire day. Finding the right solution and getting that vehicle back on the road is where Manmatha finds his greatest satisfaction.
Over the years, Tata Green Batteries has earned a strong place at Trinath Auto Parts. But for Manmatha, the association is not simply about keeping another brand on the shelf. It is about being able to confidently recommend a battery that he believes will serve his customers well.
He sells around 30 to 40 Tata Green Batteries every month, catering to a mix of passenger and commercial vehicle applications. His stock covers batteries for different vehicle requirements, allowing him to serve everyone from car owners to customers operating pickups and other utility vehicles.
The reason customers return for Tata Green Batteries, according to Manmatha, is the confidence they have developed through their own experience. Good performance, dependable service support and warranty assurance are important considerations for customers who cannot afford unnecessary vehicle downtime.
For a commercial vehicle owner in particular, a battery failure can mean much more than an inconvenience. It can delay a trip, interrupt work and affect earnings. This is why Manmatha believes customers look beyond the initial purchase and place greater value on reliability and the support available after the sale.
The Tata Green Batteries range offers solutions across different vehicle applications and capacities, helping dealers such as Manmatha cater to varied customer requirements. Depending on the product, the warranty support also provides customers with the reassurance that they are backed beyond the point of purchase.
For Manmatha, however, the real measure of a product is what happens after the customer leaves the shop.
When customers return satisfied, recommend the shop to others and come back for advice, it reinforces the relationship he has built over the years. His workers share in the satisfaction of running a busy and trusted business, while his family is happy to see the reputation he has earned through years of hard work.
His advice to customers remains simple and practical: take care of the battery, check it regularly and do not wait for a breakdown before seeking help.
After nearly 20 years in the business, Manmatha knows that selling a battery is only one part of his job. The bigger responsibility is helping people keep their vehicles moving.
That is the life he has built at Trinath Auto Parts; one customer, one vehicle and one relationship at a time. And through this journey, Tata Green Batteries has become a valued and trusted part of his business.