Omni Matrix, market leader in India in tractor-trailer jumper cables, made its first-ever global foray by exhibiting at the IAA Commercial Vehicles fair in Hanover last September. The company, which has its Head Office and plants in Doddaballapura near Bangalore, has been dominant in the domestic market and is now ready to try and replicate its success in overseas markets.
Says Mr. Rajesh H. Chabria, Managing Director, Omni Matrix Pvt. Ltd.: “Having firmly established our brand in the Indian market, it’s time to look at opportunities in global markets. The potential and interest we are seeing here (at the IAA) is quite a lot and we have received visits from a number of distributors from the US, France, Brazil, Russia and other countries. One of our main goals at this show is to try and understand the dynamics of global markets so that we can decide on where to position our products. Once we are clear about this, there is nothing else that would withhold us from making it big in the global arena.”
In addition to reaching out to overseas customers, Omni Matrix also used the IAA platform to look out for potential technology partners who could add value to its existing portfolio. “The other thing we are looking at is to see how we can expand our product portfolio. We are looking for new ideas and may be even a partner who can bring in new technology and solutions which would add value to our customers back in India”, reveals Mr. Chabria.
As part of its strategy to expand globally, Omni Matrix has appointed Mr. Carlo M. Finzer who would be responsible to develop the company’s business in Europe.
Sharing his views on the prospects of Indian suppliers in a mature market like Europe, Mr. Finzer says: “Indian component manufacturers have a very good chance to get into business with the companies here in Europe. If the supplier is really good, then there is not much of a gap in the quality standards between what they deliver in India and what is expected in Europe. Omni Matrix has been supplying to European customers in India and the products have lasted the test of time in challenging environmental conditions. So, with the right strategy, we can do really well not just in Europe but also in other markets around the globe.”