Partnership to explore opportunities to replicate the proven myTVS model across the Middle East and North Africa
TVS Automobile Solutions (TVS ASL), owner of the myTVS automotive aftermarket brand and part of the $3 billion TVS Mobility Group, has announced that it has raised ₹425 crore in a Series D funding round led by CE-Invests, the strategic investment arm of UAE-based Crescent Enterprises.
The investment reflects CE-Invests’ strong interest in the technology-led, scalable platform model developed by TVS ASL through myTVS in India. Over the years, myTVS has built an integrated automotive aftermarket platform that combines digital capabilities with a physical service network, establishing itself as a preferred partner to OEMs and EV manufacturers in India. The platform enables customers and fleet operators to access a comprehensive range of vehicle service and maintenance solutions.
myTVS achieved EBITDA breakeven in FY2026 and expects its business to grow by approximately 25–35% in the near term. The company is accelerating investments in AI and technology to support this growth, enhance the scalability of its platform and build the capabilities required for its next phase of expansion.
The investment from CE-Invests will support myTVS’ continued growth in India while enabling it to extend its technology-led model into international markets. The partnership will initially focus on opportunities across the Middle East and North Africa (MENA), where the companies see potential to adapt and scale myTVS’ technology and capabilities to serve mobility and fleet businesses.
For CE-Invests, the partnership offers an opportunity to leverage myTVS’ established technology platform and automotive aftermarket capabilities in the Middle East, a region with significant potential for technology-led mobility solutions. For myTVS, CE-Invests brings deep regional market knowledge and business networks that can support the identification and development of new opportunities across MENA.
Prior to the current round, myTVS had raised approximately ₹690 crore, comprising ₹203 crore from Lingotto (Exor) in 2022 and ₹487 crore from Castrol in 2023.
“Built over generations of trade, enterprise and human connection, the UAE–India relationship is becoming ever more important – not only to both countries, but to economic growth across MENA, Asia and beyond,” said Badr Jafar, CEO of Crescent Enterprises. “The strongest economic corridors carry more than capital: they move technology, ideas and operating expertise in both directions. When India’s scale, talent and innovation connect with the UAE’s capital, infrastructure and regional reach, each market becomes a platform for the other’s growth. That reciprocal model creates value far beyond either country and reflects principles that have long shaped Crescent Enterprises’ investment and partnership strategy.”
R. Dinesh, Director, TVS Automobile Solutions Ltd., said, “We are delighted to have CE-Invests as an investor. myTVS has scaled up its technology-led services and parts platform to serve end customers directly and through partnerships with various corporate partners and vehicle manufacturers in India. This investment is further proof that this technology-led platform can deliver a similar experience in other markets. It will enable the company to scale up its operations in India and the MENA region while continuing to maintain profitable growth. This partnership will further accelerate our growth, and CE-Invests is the perfect partner for the Middle East.”
“myTVS has demonstrated that an integrated, technology-enabled platform can bring meaningful improvements in service quality, transparency and vehicle uptime at scale,” said Tushar Singhvi, Deputy CEO and Head of Investments at Crescent Enterprises. “This investment fits squarely with CE-Invests’ strategy of backing established, well-governed businesses with strong fundamentals, proven operating models and the potential to expand across the MENA–Asia corridor. Alongside capital, we will bring market insight, commercial relationships and regional execution support to help myTVS establish a strong presence in the UAE and grow across MENA.”
myTVS is an integrated, multi-brand automotive aftermarket platform that combines digital capabilities with a physical service network to deliver end-to-end, cost-effective vehicle service and maintenance solutions. Its offerings span vehicle repair and maintenance, parts, accessories, tyres, batteries, insurance and on-demand roadside assistance. The technology platform enables customers and fleet operators to access integrated services through a combination of physical network capabilities and digital interventions.
NAFA Sustainable Finance (NAFA SF) acted as the financial advisor to TVS Automobile Solutions for the capital raise, having conceptualised and structured the transaction and provided end-to-end advisory services.
Ameya Prabhu, CEO, NAFA Group and Director, NAFA SF, said, “We are pleased to have advised TVS Automobile Solutions on this strategic capital raise and to have facilitated the partnership with CE-Invests. We believe this provides a strong platform for myTVS to accelerate its growth in India while exploring opportunities for expansion in the MENA region. We congratulate both teams on the successful transaction and look forward to seeing the partnership create significant value in the years ahead.”
Jyothi Sagar Associates acted as the legal advisor to the transaction.