Global leader in Advanced Driver Assistance Systems (ADAS) and autonomous driving technologies, Mobileye, will mark a historic moment in India’s intelligent mobility journey with its participation at the inauguration of ARAI’s ADAS TEST CITY — India’s first dedicated ADAS and autonomous vehicle testing facility — during the 3rd Edition of THE ADAS SHOW on 12th December 2025 in Pune.
Renowned as the intelligence behind millions of vehicles worldwide, Mobileye continues to redefine road safety through cutting-edge computer vision, mapping, and driver-assist technologies. From advanced driver-assistance solutions to fully autonomous driving systems, Mobileye’s innovations form the backbone of safer and smarter transportation ecosystems across the globe.
Commenting on the milestone, Mr. Elie Luskin, Vice President, India and China, Mobileye, said, “The successful launch of India’s first dedicated ADAS testing track by ARAI marks a major milestone, underscoring the market’s commitment to scaling ADAS adoption and improving road safety—an ambition that aligns seamlessly with Mobileye’s long-term mission both globally and in India. As a global leader, Mobileye is proud to support ARAI in this landmark step and continue advancing India’s ADAS journey through local partnerships and innovation.”
Mobileye at THE ADAS SHOW 2025
As a knowledge leader and innovation enabler, Mobileye’s presence at THE ADAS SHOW highlights its deep engagement with India’s evolving automotive technology landscape. The company will lead key discussions shaping the future of intelligent mobility with Mr. Luskin delivering keynote presentation on 12th December (10:40–11:00 a.m.), outlining Mobileye’s global roadmap and its impact on India’s pursuit of safer, smarter roads.
Panel Discussion
Mr. Dhairyashil Gaekwad, Director – Business Development & Strategy, India, Mobileye, will join the session on “ADAS for the Indian Market – From Premium to Mass Adoption”, sharing insights on how Mobileye’s scalable technologies are enabling automakers to bring advanced safety systems across all vehicle segments.
Developed by the Automotive Research Association of India (ARAI), the ADAS TEST CITY represents a transformative leap in India’s automotive research and validation capabilities. Designed as a controlled pseudo-urban test environment, it facilitates real-world validation of core ADAS functions such as Automatic Emergency Braking (AEB), Lane Keeping Assist (LKA), Pedestrian Detection, and Adaptive Cruise Control — crucial for advancing India’s vehicle safety roadmap.
Organised by marketsandmarkets in collaboration with ARAI, THE ADAS SHOW 2025 brings together global automotive leaders, OEMs, Tier-1 suppliers, regulators, and innovators to accelerate India’s transition toward intelligent and autonomous mobility. The event will feature live vehicle demonstrations, leadership keynotes, technology showcases, and high-level dialogues at the newly inaugurated ADAS TEST CITY.
With Mobileye’s participation, the event reinforces India’s growing prominence in the global ADAS and autonomous ecosystem — signalling the next phase of innovation in safer, smarter mobility.