Michelin has opened a new Michelin Tyres & Services (MTS) store in Jammu, in partnership with Maha Shakti Auto. The 1,000 sq ft store is in Main Bazar, Gumat, in the city’s commercial district, and is meant to make Michelin’s products and services more accessible to customers in Jammu and nearby areas.
The store sells Michelin tyres for passenger cars, two-wheelers and commercial vehicles, including the Primacy, Pilot Sport, Latitude Sport and LTX Trail series. It also offers wheel alignment and balancing, automotive accessories, and mechanical repair and maintenance. Michelin describes it as a one-stop destination for tyre needs.
Mr. Benjamin Coesnon, Marketing Director for India at Michelin, inaugurated the store along with the Maha Shakti Auto team. Mr. Shantanu Deshpande, Managing Director of Michelin India, said, “Jammu is an important market in Michelin’s growth in North India. Its role as a regional trade and transit hub is creating steady demand for safe, reliable and high-performance mobility solutions.” He added that the company will build on its recently launched Made-in-India Primacy 5 and keep delivering mobility solutions tailored to Indian consumers.
The company stated that Jammu is among India’s most demanding driving regions, with steep gradients, sharp curves and changing weather, where grip, braking stability and durability matter more. The store aims to offer tyre solutions and advice suited to these conditions.
Maha Shakti Auto has 30 years of experience in Jammu’s automotive aftermarket and is known for genuine products and technical expertise. Michelin says the partnership combines this local knowledge with its global tyre expertise.