According to the company, the truck has proven to be the most fuel efficient in the market in just three years of its launch
Mahindra Truck and Bus (MTB), a part of the $20.7 billion Mahindra Group claimed in a press release that its BLAZO range of trucks has become the market leader in terms of mileage within the trucking industry. “The BLAZO range of trucks has achieved this distinction in just three years of its launch and is currently selling at a premium in comparison to other market players,” it said. MTB is now reported to be consolidating its position with the launch of its BS VI range of products which is well on track. It is also working on simplifying BS VI for its customers, an integral part being 80% parts remaining unchanged from the BS IV variant.
The company has also launched the BLAZO X 49 Rigid MAV truck in 16-wheeler category, with BLAZO’s inherent advantages of higher mileage and payload, the press release adds. “In the recently launched ICV (Intermediate Commercial Vehicle) segment, MTBD’s FURIO has seen unprecedented success by emerging as the 4th player in the 12-tonne and 14-tonne segments,” the company has stated. It has recently launched three more variants to its portfolio and in keeping with its product enhancement plan, will launch 18 more variants in the ICV segment from 5-18 tonne. All of these would be BS VI-compliant.
Speaking on the developments, Rajan Wadhera, President, Automotive Sector, Mahindra and Mahindra Ltd., said: “With the HCV segment going through tough times, we felt the need to constantly innovate to stay ahead of the curve. This has resulted in the BLAZO meeting with unparalleled success with regard to mileage which is a win-win for its owners. We are on track to being BS VI-complaint with a wider range of trucks and buses, simplified new technology and the unique customer value proposition of guaranteed higher mileage.”
Vinod Sahay, CEO, Mahindra Truck and Bus Division, Mahindra and Mahindra Ltd., said: “Continuing with our disruptive customer value proposition of mileage guarantee, the new BLAZO X 49 Rigid MAV truck in 16-wheeler category ensures that customers save more and earn higher due to higher mileage and payload.
“In our newly launched ICV range, FURIO has been acknowledged by the customers and with the launch of 18 new variants in the coming months, we hope to be a full range player in this segment. We are excited to commercially launch our CRUZIO range of long platform overhang (LPO) buses in the employee and school segments,” he added. The company claims to have emerged as the No. 3 player in the haulage segment (multi-axle vehicle and tractor trailer), in H1 FY20 across major markets such as Mumbai, Delhi, Gujarat, Rajasthan, West Bengal, Himachal Pradesh, Jammu and Kashmir, and the North East region.
New initiatives
While most of the new engines bring in complexity, MTBD is committed to offer simplified BS VI experience to its customers, the company has stated. BLAZO X will be available to the customers with minimum changes, thereby offering a hassle-free switch to BS VI. The company is all set to launch 18 more variants in BS VI from 5 tonne to 18 tonne ICV segment of the recently launched FURIO range. It has also announced the setting up of its express north-south service corridor on the 3,800 km long stretch from Kashmir to Kanyakumari. This comprises 41 service touch-points, one every 100 km, with a service reach of 4 hours or Rs. 500 compensation for every hour of delay. This is the second such corridor after the Mumbai-Delhi service corridor which caters to nearly 30% of truck movement. The MTB range is supported by an ever-growing and wide service and spares network comprising over 100 3S dealerships, 210 authorised service centres, a wide spares network of retail outlets and 39 strategically located parts plazas.