The commercial vehicle of tomorrow will be designed around three non-negotiable demands — a more comfortable experience for passengers, vehicles that stay on the road longer, and economics that make ownership genuinely rewarding, says, Mr. Prasan Firodia, Managing Director, Force Motors Limited.
The automotive industry is evolving in response to changing customer expectations. While electrification will continue to shape the future of mobility, customers today are equally looking for vehicles that offer better safety, comfort, connectivity, efficiency and overall ownership experience.
Purpose-built solutions improving passenger comfort, maximising uptime, and reducing total cost of ownership will define commercial vehicles, with connected technologies enhancing fleet efficiency. India’s infrastructure investment, engineering talent, and manufacturing strength position it well as a global automotive hub, while evolving global dynamics underscore the need for stronger local supply chains and greater manufacturing resilience, he said.
“At Force Motors, these trends are shaping the way we develop our products. This year, we introduced the new Traveller N Range and the Urbania Deluxe, both designed with one clear objective- to deliver greater value to our customers through enhanced comfort, safety, features and overall ownership experience. We believe the best innovations are those that solve real customer needs. Looking ahead to 2030, I believe the companies that will succeed are those that combine strong engineering with technology, sustainability and a clear understanding of customer expectations and build clear product differentiation in the market,” he mentioned.
Mission 2030
“As we look towards 2030, our focus is on building a stronger, more future-ready Force Motors. We will continue investing in next-generation products, advanced manufacturing and digital technologies that create greater value for our customers, while strengthening the capabilities that have always defined us- engineering excellence, quality and reliability.
Equally important is building a more resilient and sustainable organisation. We are strengthening localisation, improving manufacturing efficiency, adopting more sustainable practices across our operations and working closely with our supplier and dealer ecosystem to create long-term value,” he said.
The opportunities for the Indian automotive industry over the next decade are immense, and “we see Force Motors playing an important role in that journey. Our objective is to strengthen our leadership in passenger mobility while building globally competitive products that reflect India’s engineering capability, manufacturing excellence and commitment to responsible growth,” Mr. Firodia added.
Companies that will succeed are those that combine strong engineering with technology, sustainability and a clear understanding of customer expectations and build clear product differentiation in the market.