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MOTORINDIA
l
March 2012
93
has the biggest impact.
Even though demograph-
ics are stable in Europe
and North America, ur-
banization is considered
to be important and will
drive demand for highly
specialized vehicles. Only
in Japan is this trend con-
sidered less relevant, due
to the fact that the overall
population is decreasing,
compensating urbaniza-
tion trends.
The other factors such
as highly efficient, silent
and emission-free trucks
are equally important
across all countries with
80 per cent of all respond-
ents supporting this state-
expert article
ment in India and 100
per cent agreeing with
it in North America
(China 83 per cent, Ja-
pan 89 per cent, Europe
94 per cent).
As far as competitive
intensity is concerned,
significant differences
exist between mature
markets and emerging
markets. While 76 per
cent of players in ma-
ture markets see com-
petition as ‘important’
or ‘very important’,
this number is only 44
per cent in emerging
markets. Mature mar-
ket players do not see
an immediate impact of