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94
MOTORINDIA
l
March 2012
competition from emerging mar-
ket players in their home markets.
However, in the long-term 68 per
cent of all participants see a major
role for Chinese and Indian OEMs
in the global truck market.
Appropriate counter measures to
an expected entry of Chinese and
Indian OEMs in triad markets are
underway. Measures that are con-
sidered likely are increased co-
operation, further consolidation
(e.g., VW, Scania, MAN) and also
an active move by triad players
into emerging markets. The lat-
ter is quite visible in India today,
where recent entries and alliances
of MAN, Mahindra-Navistar, Vol-
vo-Eicher, AMW and Bharat Benz
will reshape competitive dynamics.
At the same time, low-cost trucks
developed for emerging markets
will play a role in mature markets as
well. By 2030 flexible truck concepts
(low-cost basis with up-
grade potential) will be
used to offer models for
a global market reflect-
ing a strong need in triad
markets for efficiency
and lower costs.
The key six trends of
the global commercial
vehicle industry identi-
fied in our study will en-
sure changed products
and changed business
models of the industry
going forward. Much
of the changes will be
very relevant for India,
in particular, India will
be one of the key battle
grounds of mature and emerging
market players. While many of the
outcomes are uncertain, the over-
all context will force companies to
innovate and to adapt to stay rel-
evant for their customers.
w
Recent entries and alliances of
MAN, Mahindra-Navistar, Vol-
vo-Eicher, AMW and Bharat Benz
will reshape competitive dynam-
ics.
expert article
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MOTORINDIA – FORM IV
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: CHENNAI - 600 017.
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: R. Natarajan (Gopali & Co.)
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: Indian
Address
: No.38/2, Thomas Rd., Off. South Boag Rd.,
T.Nagar, Chennai - 600 017
5. Editor’s Name
: R. Natarajan
Nationality
: Indian
Address
: No.38/2, Thomas Rd., Off. South Boag Rd.,
T.Nagar, Chennai - 600 017
6. Names and address
: R. Natarajan - Partner
of individuals who own the
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newspaper and partner
T.Nagar, Chennai - 600 017
I, R. Natarajan, hereby declare that the particulars given above are true to the best of my
knowledge and belief.
Dated: 1-3-2012
(Sd.) R. Natarajan
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