EAST Auto Bets Big on Advanced Workshop Solutions

EVs, ADAS, and software-defined vehicles are rewriting the rules of repair. Workshops now need more than tools — high-voltage safety expertise, precise ADAS calibration, standardised processes, and constant upskilling to keep pace with the tech under the hood, says, Mr. Rishikesh Sahay, CEO, Emerging Auto Solutions & Technik (EAST Auto).

Rishikesh Sahay, CEO

The automotive aftermarket is undergoing a significant transformation, driven by rapid technology adoption, changing customer expectations, and evolving vehicle technologies. Digitalisation, AI-enabled diagnostics, connected vehicles, predictive maintenance, and cloud-based workshop systems will increasingly shape service operations, making data-driven processes and technician upskilling critical for future competitiveness, Mr. Sahay said.

The rapid growth of EVs, ADAS, and software-defined vehicles is further changing the repair landscape. Workshops will require specialised equipment, high-voltage safety capabilities, ADAS calibration, standardised repair processes, and continuous technical training. At the same time, global supply-chain uncertainties are encouraging localisation, supplier diversification, and greater resilience. India is well positioned to benefit from these developments, supported by growing domestic demand, manufacturing investments, and government initiatives.

By 2030, the aftermarket is expected to evolve from a traditional repair business into a technology-led, customer-centric and sustainability-focused mobility ecosystem. Organisations that invest in technology, processes, and people will be best positioned to lead this transformation.

“Our Mission 2030 is to become one of India’s most trusted partners for advanced automotive workshop solutions, technical training, and skill development—helping workshops stay ready for the rapidly changing future of mobility. As part of our next phase of growth, we are adding new products such as RUPES for surface preparation, polishing, and finishing solutions, and another leading European brand for wheel service, tyre care, and lifting solutions. These additions further strengthen our position as a comprehensive workshop solutions provider,” he said.

Skill development is a key pillar of Mission 2030. EAST Auto’s new state-of-the-art Training Centre in Delhi, a Centre of Excellence, offers hands-on training in modern body repair, EV repair, diagnostics, and emerging technologies. A strategic association with ASDC is also underway, strengthening industry-aligned, certification-oriented training for a future-ready workforce.  

“By 2030, we envision EAST Auto playing a leading role in transforming India’s automotive aftermarket through innovation, professional training, and technical consulting. Our commitment remains to deliver comprehensive solutions that improve workshop efficiency, repair quality, safety, and customer satisfaction while contributing to the development of a globally competitive automotive service ecosystem,” Mr. Sahay added.

“Our established partnerships with leading international brands such as GYS, CELETTE, and DeVilbiss enable us to offer proven technologies and solutions for collision repair, body shop processes, paint refinishing, and vehicle restoration.”