Mr. Satish Sharma, Senior President & Director – Business Development and Strategy, BKT, shares how the company is balancing leadership in off-highway tyres with expansion into on-highway mobility through customer-centric innovation, sustainability and global growth.
The tyre industry is entering a transformative decade shaped by infrastructure development, changing mobility needs, sustainability and rapid technological progress. According to Mr. Satish Sharma, Senior President & Director – Business Development and Strategy, BKT, future growth will depend not only on product performance but also on how manufacturers build stronger customer relationships and deliver greater value throughout the ownership journey.
“Our Vision 2030 is to build BKT into a diversified global mobility partner driven by innovation, sustainability and customer-centric solutions,” said Mr. Sharma.
He believes customers are becoming increasingly informed and value-conscious, placing greater emphasis on safety, durability, fuel efficiency, comfort and overall vehicle performance. Purchasing decisions are also becoming more research-driven, making digital engagement, after-sales support and customer experience as important as the product itself.
Sustainability, he added, will remain a defining competitive advantage. BKT continues to embed responsible manufacturing into its long-term strategy through the use of renewable and recycled raw materials, energy-efficient production processes and circular manufacturing practices. Alongside these initiatives, the company is investing consistently in research and development to create products aligned with future mobility requirements.
Diversifying Beyond Off-Highway Leadership
Looking towards 2030, BKT has outlined an ambitious roadmap to transform itself into a diversified mobility solutions provider while strengthening its leadership in off-highway tyres. The company has set a revenue target of INR 23,000 crore by FY2030, supported by a balanced business portfolio comprising approximately 70% revenue from off-highway tyres, 20% from on-highway tyres and 10% from carbon black.
While maintaining its strong position in the off-highway segment, BKT is expanding into passenger car, commercial vehicle and two-wheeler tyres, marking an important milestone in its evolution.
“For our industrial customers, we will continue developing application-specific tyre solutions that improve productivity, durability and operational efficiency, while consumers will benefit from products focused on safety, reliability, performance and ownership experience,” he shared.
Serving customers across more than 160 countries, BKT’s ambitions extend beyond expanding its global footprint. The company aims to become a trusted mobility partner delivering innovative, sustainable and high-performance solutions that create long-term value across industries and consumer markets. By combining product innovation, sustainability and customer-centricity, BKT is positioning itself to play a broader role in the future of global mobility.
“Our Vision 2030 is to build BKT into a diversified global mobility partner driven by innovation, sustainability and customer-centric solutions.”