Volvo-Eicher Commercial Vehicles (VECV), among the top three commercial vehicle players in India, is targeting 15 per cent sales from export markets as it continues to see good response for its Eicher brand of trucks and buses shipped out of India. Mr. Vinod Aggarwal, Managing Director and CEO, VECV, reveals details on the exports front.
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Products exported
We export a wide range of models both on truck & bus platforms. The product range for right hand drive includes trucks from 5T-40T GVW and buses from 16 to 66-seater which are currently being exported to markets of South Asia and Africa RHD. For left hand drive markets, we have specific LHD models for LMD trucks & 28 to 82 seater buses.
Major regions exported to
Today Eicher Trucks and Buses are exported to Indi-like markets such as Bangladesh, Nepal and Sri Lanka. In addition we also export to Africa and the Middle East.
Contribution to overall business
Currently our exports contribute around 13% of our volumes. We have a target of 15% of our annual volumes to come from exports.
Key factors behind global success
Eicher products combine the right balance of technology and features at an affordable cost. While fuel efficiency and durability are key product USPs for Eicher, we also have a strong distribution network which helps us to provide better market coverage and aftermarket solutions.
Growth drivers
The VECV vision is to drive modernization in CV transportation in India and emerging markets. Hence exports are a part of our key strategy for growth. With the availability of next generation of products in the coming future we will be able to address new segments & new markets.
Plans for 2017-18
We are targeting 15% of our volumes to come from exports. Today South Asia is a major contributor to our exports. However going forward while we will continue to consolidate here the focus would be on business expansion and forays into unrepresented markets of Africa and South-East Asia. This will be also complemented by our next generation of Pro series of vehicles specifically developed for export destinations including LHD variants.