TVS Srichakra Ltd., one of the largest manufacturers and exporters of two- and three-wheeler tyres and off-road tyres in India, unveiled its new brand identity and logo at a press conference held in Chennai.
Embarking on its new journey, TVS TYRES’ new logo reinforces the clarity in purpose for the brand. The mnemonic ‘Eagle’ highlights the features of power, manoeuvrability and the superior grip of the products, while the pair of arrows integrated into the typeface conveys a perpetual forward motion.
Commenting on the new brand identity, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd., said: “While creating a new brand identity, we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey. The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey.”
The new logo launch will see a 360 degree campaign over this quarter, reaching out to the company’s different stakeholders like customers, employees, dealers, investors, etc., through various touch points, events and varied activities.