Tide Water Oil has been a pioneer in manufacturing automotive and industrial lubricants. It is one of the leading players in the Indian Lubricant Industry with a rich and glorious history since 1928.
The company’s Veedol brand is a household name in India’s automotive lubricant segment, be it for two wheelers and passenger cars or commercial vehicles and tractors. Veedol’s excellent quality has made it the brand of choice amongst mechanics and end-consumers alike. The lubricant has strong presence across the length and breadth of India.
When it comes to two wheelers, Tide Water Oil has been a pioneer, offering products at the cutting edge of technology for both 2 & 4 stroke engines. It was the first company in India to introduce JASO FC grade for 2 stroke engines with Mitsubishi low smoke 2 T oil in the mid-90. Unlike the competition which tends to offer a wide but confusing product range often including out dated grades in its portfolio, foreg: SG& SL, Veedol chooses to offer only the current grades SM & SN to ensure that the customer is not exposed to technologically deficient products.
Veedol Take-Off 4T is one of the most popular 4T oils in the Indian market today. Here too the SM classification grade was introduced well before competition which was on SL at the time. Take Off 4T Premium 10W-30, Veedol’s leading brand in its Take-Off portfolio, now comes with API SN classification, giving the consumer a superior riding experience.
In response to the exponential growth of gearless scooters in India, an oil exclusively meant for scooter engines, Take-Off 4S 10W-30 was launched with API SN classification. This specially formulated low friction oil is rapidly gaining consumer confidence within a short time since its launch. For the 4 Wheeler segment too, Veedol has been a pioneer. Its popular brand Turbostar was the first brand in India to offer API SM classification, where other brands in the market had SG grade oils.
Today Veedol offers engine oils for almost every make of passenger car in India. The range of Passenger Car Motor Oils is constantly expanding to meet the discerning needs of new generation car engines. Powertron 15W-40 CH-4 was introduced especially targeting the SUV/ MUV segment now trending in India. The Powertron brand extended to synthetic blend oils with the launch of Powertron 5W-30 API SN/SM targeting all new-gen cars, both petrol and diesel. A 100% synthetic oil, Syntron 5W-40 has been launched to address the needs of the growing best-in-class luxury car segment in India
With Tide Water Oil’s acquisition of the Veedol International business in October 2011, the Veedol brand is now truly global, and has since, acquired 60 approvals worldwide from some of the world’s best auto brands such as Mercedes Benz, BMW and Volkswagen.
As the Veedol brand grows in stature globally, it is constantly evolving to offer the Indian consumer products that can match the very best, anywhere in the world.