Tata Motors, one of the world’s leading automobile brands and India’s No.1 automobile company, officially launched its next-generation range of ULTRA Business Utility Vehicles (BUV), specially designed to meet the changing customer needs in the light commercial vehicle segment. It’s a BUV offering an SUV like comfort with a truck like performance and the profitability of a light commercial vehicle.
This range comes with superior performance, a comfortable world-class cabin, heavy-duty aggregates and multiple load-body configurations, offering customers the advantage of increased productivity and longer life. It will cater to payloads ranging from 4 to 11 tonnes with engine capacities from 85 HP to 180 HP.
Be it for large captive users, transporters or owner-drivers, the Tata ULTRA offers the lowest overall cost of ownership, superior safety, unique style and offers multiple features, setting new performance benchmarks in the light commercial vehicle segment.
Commenting on the launch, Mr. Girish Wagh, President – Commercial Vehicles, Tata Motors, said: “The Tata Ultra Business Utility vehicle is a result of extensive feedback from customers and an immersive study into the lives of drivers to better understand their expectations, and is thereby designed to fast-track their businesses with superior all-round performance. Tata Motors is committed to shaping the industry here in Vietnam, with the latest global technologies, giving the Vietnamese customer competitive business advantages with the trusted credentials of the Tata Motors brand.”
Mr. Bui Van Huu, Chairman, TMT Group, said: “Having successfully launched Tata Super Ace in Vietnam, we hope to repeat the same success with the Tata ULTRA. We are very excited and we hope to consolidate our position in the light-duty commercial vehicle space here in Vietnam with the Tata Ultra. TMT Motors aims to become a market leader in Vietnam CV market with Tata Motors products.”
The TATA Ultra 814 is built for Vietnam conditions, which means it will surpass user expectations. Exceptional total cost of ownership and running costs, unique styling, best in class comfort and versatility makes Ultra the perfect BUV.
The trucks get 3 years or 2 hundred thousand km driveline warranty – whichever is earlier – and come in 3 colours – Arctic White, Arizona Blue and Sardinia Red.
Tata Super Ace Euro-IV
Tata Motors had launched the Super Ace EIV version in Vietnam in 2016. Since then, the 1-ton mini-truck has been a preferred choice for last-mile transportation and has created entrepreneurship across the country. The Super Ace EIV is equipped with a powerful 4-cylinder TCIC DICOR engine for faster trips and low turnaround time. It comes with a technologically superior DICOR engine for excellent mileage of 5.6 litre/100 km (ARAI certified) & lower emissions. A higher torque output of 140 Nm provides better acceleration, less engine wear and better fuel consumption in laden condition.