Tata Motors Limited has marked 21 years of its iconic small commercial vehicle, the Tata Ace, with the launch of the new Ace Gold+ XL, aimed at strengthening last-mile logistics and enhancing earning potential for small business owners.
The new variant builds on the legacy of the Ace—popularly known as the ‘Chota Haathi’—which pioneered India’s four-wheel small cargo vehicle segment in 2005. Over the years, the platform has become a backbone of last-mile connectivity, with over 2.6 million owners nationwide and a sale recorded every few minutes.
The Ace Gold+ XL has been designed to cater to evolving logistics needs, particularly higher payload and longer body applications. It features an extended 8-foot load body and a 1-tonne payload capacity, enabling operators to carry more goods per trip and improve utilisation.
Powered by a 700cc turbocharged diesel engine delivering 22 PS and 55 Nm of torque, the vehicle is engineered for consistent performance in demanding urban delivery conditions. The inclusion of Lean NOx Trap (LNT) technology removes the need for diesel exhaust fluid, simplifying operations while reducing maintenance complexity and ownership costs.
Alongside the product launch, Tata Motors has rolled out the ‘Ikkis Saal Bemisaal’ campaign to celebrate the entrepreneurial journeys built around the Ace platform. The initiative includes special benefits of up to ₹21,000 for women entrepreneurs, reinforcing the company’s focus on inclusive growth.
Mr. Pinaki Haldar, Vice President and Business Head – Small Commercial Vehicles at Tata Motors, said the new model extends the relevance of the Ace into higher-load applications while improving efficiency, reliability and overall ownership experience.
The Ace Gold+ XL is supported by Tata Motors’ wider small commercial vehicle ecosystem, which includes models across different payload categories and fuel options, along with its Sampoorna Seva 2.0 support programme and a nationwide service network.