Castrol reveals new campaign #BadhteRahoAage – fueling truckers’ journey to progress

Castrol, India’s leading lubricant player, has unveiled a new marketing campaign, #BadhteRahoAage, focusing on the opportunity of remarkable…

Fixing driver shortages: new global plan launched by employers and unions

IRU, the world road transport employers’ organisation, representing more than 3.5 million road transport operators, and…

Vahak collaborates with MediBuddy to support 8 lakh+ truck owners with free doctor consultations

Vahak, India’s largest online marketplace for loads and lorries, has joined hands with MediBuddy for a noble endeavor,…

Yeshwantpur Lorry Owners Association organizes free vaccination drive and medical camp

Yeshwantpur Lorry Owners Association organised a free vaccination drive combined with an eye check-up and medical…

Truck Drivers: Unsung heroes of the road transport world

The plight of the truck drivers is horrible with stretched working hours, lack of social and…

Transforming drivers into ‘smart drivers’

Raghuram Sharma narrates his experience of conducting training programmes for drivers under the aegis of an…

GO EXTRA CAMPAIGN – Hitting the highway in Central India

Campaign Planning Avijit Lahiri    |    Words Shiv Arora    |    Photos Rajeev Bhendwal Energy is always in…

Eicher celebrates National Road Safety month by reaching 27,000+ beneficiaries

400 activities organized across 19 States and 46 cities to raise awareness on road safety among…

VisionSpring’s concerted efforts towards supporting road safety

Up to 1,55,000 commercial vehicle drivers in India are currently wearing VisionSpring glasses to see hazards…

Empower truck drivers to minimise road accidents

India, as a signatory to the Brasilia Declaration, intends to reduce road accidents and traffic fatalities…

‘Go Extra’ campaign reaches half-way mark, creates tremendous impact with events in 19 cities

After highly-engaging sessions with fleet operators, drivers and mechanics at multiple locations across Delhi and the…

Go Extra campaign creates massive impact in Tamil Nadu, reaches fleets in key transport hubs across the state

The Go Extra campaign is creating a massive impact in Tamil Nadu, reaching truck fleets, drivers and…

Bridgestone Go Extra Gallery

Jaipur Kishangarh Nasirabad Bhilwara Udaipur Mehsana Ahmedabad Vadodara Bharuch Surat Belgaum Hubli Hiriyur Bangalore Dharmapuri Sankagiri…

Pan-India ‘Go Extra’ campaign reaches truck fleets and drivers at 12 cities, enters Tamil Nadu

Initiative by Bridgestone and MOTORINDIA to showcase the former’s new M721 tyre to fleet operators and…

Michelin develops ‘TruckFly’ app for truck drivers

The current situation is far from easy for the many truck drivers who continue to pound…

MAN Truck Generation driver’s workplace wins Red Dot Award

For the intuitive operation of its digital driver’s workplace, the new MAN Truck Generation recently received…

IOC Sankari: A step ahead in bolstering driver dignity

Raghuram Sharma recounts his visit to the Sankari Terminal of Indian Oil Corporation in Tamil Nadu…

Happiness Truck 2.0 – The Final Encounter

In this last edition of the narrative regarding the Happiness Truck 2.0 tour, our correspondent provides…

Plight of truck drivers at busy Mundra port

Mundra, the “Container City”, has a lot of surprises to offer. The vast tracts of land…