SUSPA targets 20% growth in turnover next year

The SUSPA Group is one of world’s first and largest companies offering gas springs, hydraulic dampers and the like. Headquartered in Altdorf, Germany, the group has more than 1,500 employees worldwide, and generated annual sales revenue of Euro 150 million in 2008. There are six subsidiary and regional companies around the world operating over 70 countries.

SUSPA Pneumatics India Pvt. Ltd. (SPIL) is the flagship of the SUSPA Group. Founded in 1992, the company is India’s largest gas spring manufacturing facility and one of the significant Indo-German establishments. In India, SPIL employs about 250 people, and generated net sales of Euro 5 million in 2008. SUSPA Germany holds 100 per cent stake in the Indian subsidiary.

The Indian company has a strong nation-wide client base in automotive & industrial business. Based in Chennai with manufacturing facility at Guduvanchery it has an installed capacity of 5 million gas springs, the largest in the country.

SPIL operates in two major business divisions. The automotive business division primarily serves passenger car manufacturers in India, with major or almost 100 per cent share of business with the country’s top four passenger car manufacturers and other leading automotive brands. The industrial business division serves a wide spectrum of clients starting from the tractor industry to earthmoving or construction equipment industry, and also the commercial vehicle sector. SPIL with its top brands has very strong presence in these sectors.

Experience & innovation

SUSPA Germany has revolutionized the automotive industry by developing gas springs for tailgate in 1964, and the trend continues with the latest addition of the crash management system developed for cars. Similar contributions were made during 1959 with the launch of dampers for the washing machine industry and in 1969 by launch of self-supporting gas springs for office chairs. In the 1980s the height adjusting system (powered) for modern office application and powered trunk lid for passenger cars were launched.
SPIL has also been continuously striving for innovation and improvement. It introduced self-supporting gas springs for the furniture industry in India in 1994 and launched tail gate gas springs for the automotive industry in 1996.

The company has a complete mix of international expertise blend with local talent to deliver the most technically advanced & competitive solutions to its Indian customers. The Indian R&D; team works closely with their counterparts worldwide – especially with Germany to bring more creative & innovative solutions to their customers.

Quality & Competitiveness

In order to assure the long-term success, the company takes into consideration of steadily increasing schedule and cost pressures of their clients. While ensuring the products are developed & delivered as per International Quality & Systems, SPIL also manages to offer competitive cost of product to the clients by continuously increasing the usage of localized components.

SPIL has been ranked a 100 ppm company by a leading vehicle manufacturer, showing its competency in making the country’s best gas springs. SPIL’s Quality Management System is ISO/TS 16949 compliant and is powered by a strong Supplier Quality Assurance team and Customer Quality Assurance team.

SUSPA Germany has intensified its connection with India by extending management support from the parent company. The Management Team from Germany has strong knowledge in international as well as domestic business & practices and is backed by dynamic professional team in India with rich industrial experience & immense B2B knowledge. There has been significant investment in training and development of their employees in the ground level, ensuring a stable and competent work force for their future success.

The management is focused on customer service and continuous fulfillment of customer requirements. SPIL maintains an extremely service-orientated culture, dedicated to an environment that encourages and enhances total employee involvement.
The company has always strived to be “right on time” – and as a result their customers obtain great confidence in SPIL which made them to enjoy single vendor status with country’s largest & significant OEMs. It is evident that the company has increased its market share from 30 per cent in 2003 to 80 per cent in 2008 in the automotive industry. They are now signing up with other large OEMs operating or getting into the Indian automotive & commercial vehicle market.

The company expects a 20 per cent growth in its turnover in automotive business in 2010 and also hopes the revival in the CV segment would fuel business growth that would help it regain and market leadership within this fiscal.

In order to prove its mettle as a one-stop solution provider, the company plans to set up a painting facility at its Chennai plant. The company enjoy significant market presence in the Middle East, Singapore and other South Asian countries by working through their sales offices and agencies.