Shriram Automall inaugurates new facility in Saharanpur

Shriram Automall India Limited (SAMIL), India’s largest service provider for exchange of pre-owned vehicles and equipment, inaugurated its 64th Automall facility in Saharanpur. The Automall is the 19th facility in the North Zone and is in line with the aggressive expansion plans of the company. Spread across a sprawling area of land the automall is strategically located at the Centre of Roorkee, Haridwar, Saharanpur & Mujfarnagar and is just 300 meters away from Talheri. The automall promises complete solutions to the pre-owned vehicles and equipment related needs of transporters, contractors, dealerships, manufacturers and individual buyers.

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(L to R) Mr. M.I Abbasi, Executive Director & CEO – North – 1 Zone, STFC & Mr. Sameer Malhotra, CEO SAMIL

People from across the locations of Deoband, Rohana, Muzaffarnagar, Nagal, Alipura region will be reaping benefits of Shriram Automall’s Holistic services and unique platforms for easily acquiring and disposing used vehicles and equipment.

In conjunction with the grand inauguration ceremony, a live bidding event was also held at the Saharanpur Automall where over 60 used vehicles and construction equipment were displayed on the ramp for the customers to bid on out of which the company successfully disposed over 40 used vehicles by the end of the day.

Moreover health checkup facility and easy finance assistance by Shriram Transport Finance Company (STFC) was also provided to all customers to get instant finance easily.

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Shriram Automalls bidding events have become the best platform to buy and sell used vehicles and equipment in the most organized and transparent way, customers get to choose from a plethora of options.

The company utilized both traditional and digital marketing methods to reach out to maximum people. Social media promotion was carried out extensively on all company profiles for couple of days. SMS and Telecalling activities were carried out for Saharanpur and nearby customers to make the event a successful one.