The Coimbatore-based Roots remains the most preferred brand of automotive products enjoying high reputation all over. Though started as a horn manufacturer long ago, the company has diversified into a wide range of products. Today it manufactures backup alarm, alternators, reverse sensors, brake pads, brake shoes, clutch plates, pressure plates, batteries, halogen lamps, road sweepers, cleaning solutions, etc.
Almost every OEM in the country has recognised Roots products as the best among the lot available in the market due mainly to the company focus on advanced technology and product quality. It also pays equal attention to the aftermarket as well as exports. In fact, 50% of the company’s revenue comes from exports which is a rare achievement.
In recognition of its product quality, Roots has been receiving prestigious Awards from various automobile OEMs as well as from the industry-related associations. Recently, the company was presented the ‘Dare to Dream Award’ under the ‘Company of the Year-Manufacturing-Auto Components’ constituted by SAP and the Indian Chamber of Commerce & Industry, Coimbatore.
It also received the two most prestigious Awards from PACCAR, namely, the Supplier of the Year 2017 and the Top CMP (Cost Management Partnership) Performer 2017. The company has also been rated as the ‘Platinum Level Supplier’ by Caterpillar for the second consecutive year. Apart from this, Roots has been honoured with the Quality Performance Award by Volkswagen and Toyota Kirloskar’s Zero PPM Award – 2017.
These Awards are indeed testimony to the quality of Roots products which are popular worldwide.