Piaggio Vehicles Pvt. Ltd. (PVPL), a 100 per cent subsidiary of the Italian Piaggio & CSpA and India’s leading manufacturer of light transportation solutions, has unveiled the apé City, a state-of-the-art three-wheeled passenger carrier. The vehicle which comes fitted with a Piaggio 3-valve engine and being introduced for the first time in the 3-wheeler category in India will be available in CNG/LPG/petrol fuel variants. The product has been competitively priced in line with the distinct requirements of customers in this category.
PVPL commenced its operations with the launch of the 3-wheeler brand apé which was an instant success and has grown from strength to strength over the years. PVPL created the market, grew the market, owned the market and sustained a dominant and leadership position in the diesel 3-wheeler segment.
The apé City is a strategic initiative from Piaggio to further expand its share in the 3-wheeler market. It is a revolutionary product developed on the basis of Piaggio’s on-going customer feedback program, and adds a new dimension to Piaggio’s range of transportation solutions.
Best-in-class features and benefits The apé City incorporates the exacting high standards that Piaggio is known for internationally. It offers the best mileage in its class. It has the highest power & torque in its category, enabling superior pick-up and acceleration. It offers superior gradability in its category, and is comfortable in manoeuvring steep gradients, including city flyovers. Its unique compact design offers generous seating and luggage space.
Explaining the company’s new initiative, Mr. Ravi Chopra, Chairman & Managing Director of Piaggio India Pvt. Ltd., said: “At Piaggio, our emphasis has always been on value creation. Be it product design or performance, we have consistently gone to the market with our customers in mind. Anticipating the regulatory shift towards more eco-friendly vehicles and customer’s needs for a small, fuel-efficient and comfortable 3-wheeler, we conceived the apé City to deliver exceptional value and a superior experience to our customers. Today, we are confident the apé City will outclass others in the alternative fuel segment and will help consolidate our position in the 3-wheeler segment”.
“Created on the basis of extensive customer need-gap analysis, apé City is truly a world class product that will complement Piaggio’s existing 3-wheeler portfolio. It should emerge as a preferred option over competition in this segment on the strength of its operating efficiencies, enhanced earning potential, and both driver and passenger comfort.
Piaggio’s confidence in the performance of apé City is evident in the 12-months/36,000 km warranty and four free services that the company offers. Additionally, the product will be backed up by Piaggio’s world-class sales and service network of over 750 touch points that consistently provide quality service and spares, 24×7, across India.
The apé City is truly a world class product that will complement Piaggio’s existing 3-wheeler portfolio. It will emerge as a preferred option on the strength of its superior performance, ergonomics, operating efficiencies and enhanced earning potential.