MVM–PACE plan to transform Indian garage equipment sector

Millivisions Marketing Pvt. Ltd. (MVM), based in Bangalore, has been in tyre distribution business for the past 15 years. Set up in 2000 by Mr. Govind Kabra, now its Managing Director, it is today among the largest tyre distributors in the country.

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Mr. Govind Kabra, Managing Director, MVM

MVM has been associated with Yokohama Tyres for the past 12 years and currently is its highest selling distributor in India. MVM also represents and deals in Michelin, Pirelli, Bridgestone, Continental, Apollo, Goodyear and JK Tyres.

Apart from tyres, MVM is the exclusive distributor of tyre valves from Wonder S.p.a Italy, wheel balancing weights from P.C. Products International Co. Ltd. of Thailand, tyre repair patches from Schrader s.a., France, tyre repair tools from Dorian Drakes International USA, etc.

In an effort to diversify and grow, Millivisions Marketing has ventured into the automotive workshop / garage equipment business under the branding PACE – Premium Automotive Care Equipment. The objective is to create a distinct difference in the garage equipment industry by combining the best of technology, power-packed features and incredible time-tested high performance equipment with a vastly superior, effective, efficient and timely aftersales service support .

With this in mind, MVM–PACE brings to automobile workshops in India equipment of international standard, ensuring maximum safety, reliability, longevity and optimum performance, thereby increasing the uptime of equipment at the lowest maintenance cost during their longer than standard life cycle. All this would directly result in increased revenues and enhance earnings per bay.

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Mr R. Sheshadri, Chief Executive Officer, MVM-PACE

MVM–PACE is managed by Mr. R. Sheshadri, Chief Executive Officer, an industry veteran of more than 30 years’ experience in automotive trade, of which last 15 years in garage equipment business. It has since tied up with foreign companies and equipment brands acknowledged as the best in their segment and known worldwide for their top quality and high performance. These tie-ups are on exclusive basis for pan-India sales & service.

The products marketed by PACE include the BISHAMON range of automotive lifts from Sugiyasu Corporation of Japan, RNK Series electro hydraulic 4 ton capacity 2 post lifts, new generation ULNEO Series flat & barrier-free in-ground lifts, the Butler range of high performance tyre & wheel service equipment, Speedliner TWS Truck Series, Librak Series electronic wheel balancers with micro processor, HP Series high-performance automatic tyre changers, the Kendo Series leverless fully automatic tyre changers, the Navigator Series superfast truck tyre changers, the Solidus Series mid rise lifts, Wonderfu AC gas charging machine, and WDF – X 530 Series fully automatic AC recovery.

Talks are on stage with leading manufacturers in Europe for taking up exclusive distribution rights for body shop, paint shop and service shop equipment, which would add value to workshops and improve productivity.

In an effort to cater to the requirements and provide credible and committed sales & aftersales support for world-class garage equipment and tyre repair tools & accessories, MVM–PACE is in the process of appointing business associates and also offering employment to experienced professionals in sales, service and training across all regions in India.