Mahindra & Mahindra Ltd. has announced the launch of the ‘New Bolero Maxi Truck’, an addition to its ‘pick-up’ portfolio. The new truck has undergone a makeover to become more stylish, and delivers a superior driving experience. It is powered by the trusted and proven 2523cc MDI engine, for ease of driveability in any terrain and effortless load carrying ability. The vehicle sports elegant new headlamps and a stylised front grille, and has power steering for driving convenience.
The Bolero Maxi Truck is competitively priced at Rs. 4.08 lakhs (ex-showroom BS3 Karnataka, Standard version).
The category of commercial vehicles, especially the 2-3.5 tonne pick-up trucks, is witnessing greater growth than passenger cars since last year. This is mostly due to the increasing demand in view of the growing urbanization and the need for efficient movement of materials from cities to satellite towns and neighbouring villages. Here pick-ups trucks have a greater role, and this need has been well understood by Mahindra, the largest player in the category.
Mahindra has long been the leader in this category with its clear understanding of the segment requirements. Its entry-level offering in this segment is the Bolero Maxi Truck, which has enjoyed preference among customers since its launch.
The new Bolero Maxi Truck is aimed at the transportation needs of stand operators and small and medium-scale businessmen and traders across India to ensure last-mile connectivity. The customer needs are seamlessly met by the brand in its new avatar.
Speaking at the launch, Mr. Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said: “Being the dominant leader in the pick-up segment, the onus has always been on us to offer superior and upgraded products to our customers for their utmost convenience. The all-new Bolero Maxi Truck is a step in that direction as it further enhances value to our customer by being more stylish, power packed and comfortable.”
He added: “I am sure that this new Bolero Maxi Truck, with its power steering option, will cater to the needs of the stand operators and businessmen alike by offering them efficient cargo movement and driving comfort. With a comprehensive portfolio of products we hope to further consolidate our leadership position in the commercial vehicle industry.”
Coming from the Mahindra stables, the new remodelled Bolero Maxi Truck promises to be a power-packed performer.