Leading home-grown tyre brand JK Tyre has announced a new partnership with leading online marketplace Amazon.in, primarily to serve buyers in the era of contactless purchase. Customers can avail doorstep delivery of JK Tyre’s entire range of premium tyres leveraging the seamless connectivity offered by Amazon India’s widespread network.
The association commenced from August 1, 2020, and has allowed the customers of JK Tyre to get access to entire range of premium tyres from the comfort of their homes. The selection on Amazon.in includes marquee products from JK Tyre for both passenger vehicles and two-wheelers. The company also participated in Amazon Prime Day from August 6-7 and registered significant sales.
Commenting on the association, Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said: “At JK Tyre, we are always mindful of the preference of our customers. In the altered normal, customers have become more inclined towards e-commerce due to its contact-free nature, from payment to procurement. Our association with Amazon India is a concerted effort to deliver the buyer community a seamless purchasing experience while simultaneously ensuring their safety. We are optimistic that this association would further strengthen JK Tyre’s brand connect and enhance our market presence. We look forward to a long & fruitful association with Amazon India.”
Shalini Puchalapalli, Director – Category Management, Amazon India, said: “JK Tyre is a trusted brand, providing customers with great quality tyres since decades. We’re excited to offer their premium range of tyres for customers on Amazon.in. With this launch, we continue to build a strong portfolio in the automotive category, providing customers with a vast selection and a safe shopping experience.”
Amidst the ongoing disruption in the retail industry, virtual is the new way for brands to stay connected with their customers. Thus, this strategic association between JK Tyre and Amazon India has enabled the buyers to choose the products from JK Tyre without putting their safety and wellbeing at risk.