The JK Tyre ‘Happiness Truck’ supported by Lumax as Lighting Partner is making waves in the Northern part of the country. As part of the unique initiative for the trucking fraternity by MOTORINDIA, the brightly decked-up, purposeful truck ‘Happiness Truck’ was flagged-off from Sanjay Gandhi Transport Nagar in Delhi on June 29th. The vehicle has handled the tough terrain with ease and has traversed across important trucking hubs including Baddi, Nalagarh, Darlaghat, Barmana, Bilaspur, Mandi, Leh, Kargil, Jammu, Srinagar, Ludhiana and Jalandhar reaching out and spreading happiness to truck drivers, fleet operators and technicians en route.
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At each of the hubs, the MOTORINDIA team along with experts from JK Tyre spoke to drivers and other stakeholders about tyre maintenance, service and safety. Similarly, lighting specialists from Lumax spoke about the importance of using proper lighting systems on trucks, upcoming technology in the field and the critical role played by lights in reducing accidents. The engaging trucking talks were accompanied by some fun activities and games that brought out the brains and the child in the audience and also gave them some really happy moments which is an integral part of the ‘Happiness Truck’ campaign. Winners of the activities were gifted with goodies from JK Tyre and Lumax.
The JK Tyre Happiness Truck campaign is in its final leg and has reached over 2,000 drivers and truck owners in North India, all of whom gave a patience listening to what was being shared with them and welcomed the initiative with overwhelming participation.
The JK Tyre Happiness Truck, an initiative by MOTORINDIA, in association with Lumax as Lighting Partner, will soon head back to Delhi, after a fortnight of unparalleled adventure, purpose, satisfaction and excitement.
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