Henkel Adhesives Technologies India Pvt. Ltd. (Henkel India) and Madras Auto Service (MAS), a division of T V Sundram Iyengar & Sons Pvt. Ltd. (TVS), have entered into a partnership to revolutionize the retail vehicle and repair aftermarket segment.
Through this partnership, MAS has become Henkel India’s channel partner for pan-India vehicle repair & maintenance (VRM) sales. With support from Henkel India, MAS will add new product lines to its existing customer segment.
As part of the commercial alliance, Henkel will organize intensive training programs and provide on-field technical support on the latest vehicle repair technologies across 2-wheeler, 4-wheeler and commercial vehicles.
In addition, it will give MAS access to its extensive aftermarket product portfolio designed to the OEM standards of performance, and these include body repair, mechanical repair, cleaning and maintenance.
By virtue of this partnership, MAS will also be able to leverage Henkel’s expertise and state-of-the-art innovation center at Pune to develop new products for the VRM segment based on market needs.
MAS will ensure distribution of Henkel India’s VRM solutions through its network of over 20,000 retailers, more than 65 branches and through its over 500-member strong sales force. This will ensure faster, more reliable and high-quality delivery of VRM service.
Speaking at the agreement signing event, Mr. Manish Singhal, Business Director – General Industry, Henkel India, said: “We are very happy to partner with MAS, as it will go a long way in expanding our VRM business in the country and enriching our customers’ experience.”
Mr. Sharath Vijayaraghavan, Executive Director, MAS (TVS), said: “This partnership with Henkel not only offers us access to best-in-class products, but also training in application, thereby ensuring our customers get the best service. In line with our mantra, ‘Together Everyone Achieves More!’, Henkel and MAS will work together to achieve greater success in serving our VRM segment customers.”
This partnership will have its inaugural roll-out in Tamil Nadu in September. By the first quarter of 2019 it will be rolled out across the country.