HELLA presents new Shapeline modular lamp series

HELLA, the expert for lighting technology and electronics, has developed the new Shapeline modular lamp series for commercial vehicles. The company has introduced the series at the IAA Commercial Vehicles in Hanover (Hall 12, Booth B23). Under the motto “Think modular”, HELLA is presenting solutions at the trade fair that enable manufacturers to put together lighting systems on a modular basis so as to flexibly meet these challenges.

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From left, Mr. Vikas Bahal, DGM-SOE-Sales & Marketing, Mr. Patrick Holtkamp, Director, Product Management, SOE Signal Lighting, A-SOE-PR2, Mr. Kumar Rohit, DGM-Product Management, and Mr. Michel Post, Sales-SOE-Highway and Leisure Vehicles, A-SOE-S2, Hella

The new Shapeline lamp series has a modular design. Tail and brake lights, direction indicators and position lights which are available in different designs and can be combined. This allows manufacturers of commercial vehicles to give every small or large vehicle series an individual appearance that is consistent, in particular. A major benefit consists of the lamps series being multi-volt ready, making it suitable for both 12 volt and 24 volt systems.

Shapeline is available in two different design lines: the classic straight-line Tech design and the dynamic curved Style design. For both variants, micro-optics on the interior and exterior lens provide for a homogeneous appearance when turned on and off.

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Hella has developed an online configurator for the new series. The configurator lets designers and developers experiment with the light signature of their vehicle and configure their own lighting design for the front, side and rear end with the click of a mouse. First, a vehicle silhouette must be selected. Then, the different LED modules can be dragged individually to the preferred position on the vehicle. One of the most practical features is that the configurator automatically takes into account either current European ECE R48 regulations or American SAE regulations. Finally, users can download the finished configuration as a PDF file or send a request to the HELLA customer service center directly from within the system.

Says Mr. Patrick Holtkamp, Director, Product Management, SOE Signal Lighting, A-SOE-PR2, Hella: “The Shapeline series comes in two different design languages – the dynamic range and the classic range. The concept is to give a coherent design from the front of the vehicle, towards the side and finally to the back and the idea is to enable customers customize their vehicles with a combination of different modules to create their own vehicle look and design, while still being fully equipped with the Hella range of quality and specification level we are fully known for in the market. Making this a flexible modular product range was the key idea and the main driver we wanted to deliver our customers.”

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Visitors to the booth at the IAA Commercial Vehicles in Hanover can develop their design directly live on a touch screen and can discover different lamp configurations on various vehicles using virtual reality glasses.