GreenCell Mobility unveils inter-city e-mobility coach brand ‘NueGo’

Company to roll out 750 premium luxury AC e-buses inter-city and inter-state routes covering key transit routes with coverage in over 75 cities

Ashok Agarwal, MD & CEO, GreenCell Mobility

GreenCell Mobility has announced the brand name of its inter-city electric mobility coach brand – ‘NueGo’. The new brand is aimed at the new-age traveller and is India’s first inter-city electric mobility bus brand with initial plans of having services across 24 cities. The company announced its plans for roll-out of 750 premium AC e-buses across key inter-city routes in southern, northern and western India covering key transit routes with coverage in over 75 cities.

The company will have 100 electric buses transiting through various cities in Madhya Pradesh and 200 electric buses transiting through Delhi NCR. The bus services offering will be available across major cities in the country. The gross CO2 emission avoided over the lifetime of these buses would be 56,154 tons while through the company 4,125 new jobs will be created. The company through its offering will be electrifying approximately 28,000 km across the country in the first year of operations.

GreenCell Mobility has already acquired major state transport undertaking contracts for 900 electric buses across 25 cities in India, making it a leading B2G player in the e-mobility segment. By transforming the shared surface transport market in India, GreenCell envisions to become one-of-the-most valued eMaaS (electric mobility as a service) platform globally. Speaking on the brand promise, Ashok Agarwal, MD and CEO, GreenCell Mobility said, “NueGo as a brand is committed to serving global citizens of India by ensuring every stage of their journey feels nothing less than ‘world class’. The brand promise is to deliver a seamless booking experience, exceptional ride quality and in-cabin experience, while ensuring a safer and greener ride; we are here to elevate the customer’s experience.”

Electric bus adoption has gained traction in India and multiple cities with state governments have embarked on the journey of electrifying their bus-based transport system. This has been further accelerated by the Government of India’s Faster Adoption and Manufacturing of Electric Vehicles in India (FAME) Phase – II scheme. GreenCell Mobility has been set up to become a leading pan-India shared electric mobility player by leveraging proven global experience, developments in e-mobility technology, and the Government of India’s strong push for electrification of transportation in India.