Force Motors has launched the new Urbania Deluxe, a premium upgrade to its Urbania platform that will now replace the current-generation model as the company’s standard offering in the premium shared mobility segment. Prices start at ₹28.7 lakh ex-showroom, and the vehicle is available in three wheelbases and eight seating layouts ranging from 9+D to 16+D configurations through Force Motors’ dealer network across India.
At the heart of the Urbania Deluxe is a Mercedes-derived 2.6-litre four-cylinder turbo diesel engine delivering 100 kW of power and 350 Nm of torque, offering improved pickup and drivability over the outgoing model. The cabin has been comprehensively upgraded with leatherette seats, matching upholstery, and wood-finish flooring. A 9-inch HD touchscreen infotainment system with smartphone connectivity, online and offline navigation, HD reverse camera, and hands-free Bluetooth is standard, alongside a TFT instrument cluster and an 8-speaker Digital Theatre System. New 16-inch alloy wheels, a power-operated sliding footstep, and illuminated USB-A and USB-C charging ports across all seat rows complete the package.
Safety features include 3-point seat belts for every passenger, driver and co-driver airbags, all-wheel disc brakes, Electronic Stability Program, ABS, Electronic Brake-force Distribution, and Engine Drag Torque Control. The vehicle is backed by Force Care, which includes a 5-year or 5 lakh km warranty, a 3-year warranty on sensors, 3 years of roadside assistance, and the company’s i-Pulse telematics solution.
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Mr. Prasan Firodia, Managing Director of Force Motors, said the Urbania redefined premium shared passenger mobility in India and created an entirely new segment with strong acceptance both domestically and internationally, and that the Urbania Deluxe takes the platform to the next level with enhanced performance, premium features, and advanced technology to meet evolving customer expectations.