Edscha Trailer Systems’ motto is in sync with the theme of the Auto Expo 2020 –Components Show – technology and innovation. Edscha solutions like tarpaulin curtain sider with sliding roof on the top and the sides have always been ahead of its time. Dheepan Ramalingam, Managing Director, Ringfeder Power Transmission (India) Private Ltd., that oversees the operations of Edscha, said: “We have been highlighting the advantages of our products to the Indian commercial vehicle industry for close to 10 years now. However, it takes some time for people to understand and accept innovative products and solutions; most people prefer to go with the tried and tested method to save money. We have been trying to convey that Edscha has an innovative product that can help customers save more money, in fact almost equal to earning money. That said, many fleet operators are realizing the benefits of our light-weight products that help them in loading and unloading faster and we are happy with the progress.”
Edscha foresees an uptick in demand for its products from auto component players and the cement industry who are looking for faster turnaround time. “We see logistics players handling steel, components and vehicles turning to our innovations in order to achieve faster turnaround and weight reduction,” informed Ramalingam. The rising number of prototypes that Edscha is delivering testifies the growing acceptance of its products in the Indian truck and trailer segment. The company has worked on getting the pricing right for India and has improved its product capabilities to suit the local conditions, both of which have enabled it create a good pull in the market.
Edscha, the inventor of sliding roofs in the European market, has close to 80 per cent market share globally. Now as the Indian market is looking to optimize the utilization of trucks, Edscha has an edge to provide European quality solutions at Indian price. “Even while the industry is going through a slowdown, we have had enquires for prototypes as fleet operators are looking to save money and get more out of what they have. This we believe will translate into serial production and supplies once the industry comes back to normalcy,” concluded the MD.