Continental, the technology company and premium tyre manufacturer, is restructuring itself for the development and marketing of digital solutions in the Commercial Vehicle Tire business unit. The structure that has already been developed in recent years is now taking on a concrete, organizational form. Michael Neuheisel (45), so far responsible for the development of digital solutions in his role as Director of Marketing, will head the new Digital Solutions for Commercial Vehicle Tires department. Continental is bringing together all relevant functions for digital solutions for tyres for trucks, buses and special vehicles in this new organizational unit from business development to research and development, right up to human resources. The new department supports the creation and further development of digital solutions for commercial vehicle tires worldwide. The new structure came into force on August 1.
Continental Commercial Vehicle Tires helps fleet operators to use their tyres for as long and as efficiently as possible. In order to achieve this, transportation companies need intelligent, digital solutions with latest technology for tyre management. Andreas Esser, Head of the Commercial Vehicle Tires business unit at Continental explains the strategically important decision: “Following the acquisition of Bandvulc last year and the ContiPressureCheck, which was successfully launched on the market in 2013, enlarging the organization for digital solutions is the next step in transforming the Commercial Vehicle Tires business unit into an integrated solutions provider.”
“The Marketing team started to establish digital solutions with a handful of employees in Hanover in 2014. Since then, the team has constantly grown and is active in all regions of the world. We have proven a true start-up mentality here. We want to continue down this path in the future,” says Michael Neuheisel. According to him, the strengthening of the team shows the growing importance of digital solutions for commercial vehicle tyres.
“We are going to further implement the start-up mentality by means of the new organizational approach, and thus fulfill the special requirements of an agile, digital business,” Neuheisel is convinced.
Michael Neuheisel has been working at Continental since 2001, and has several years of experience gained in innovation management as well as in managerial functions in research and development in the tire division. Since 2014 Neuheisel has been in charge of Marketing at Commercial Vehicle Tires. In his new role as head of Digital Solutions he reports to Andreas Esser, Head of the Commercial Vehicle Tires business unit.