Caterpillar India has announced the launch of its new backhoe loader in Chennai. Over the past few years, the Cat 424B backhoe loader designed for the Indian market and customer requirements has been recognized for its best-in-class performance, productivity and durability. In this new product, further design improvements have been made to deliver significant improvement in fuel consumption.
By increasing its manufacturing footprint to India, Caterpillar aims to provide Indian customers one of the most reliable and sought-after heavy-duty vehicles, thus ensuring completion of its construction job in a highly efficient and productive manner. To be manufactured at the new facility in Thiruvallur, Cat backhoe loaders bring together reliable and time-tested features with unique and market leading technologies at prices that are within the reach of the mass market.
“We continue to invest and improve on our 424B to better serve our customers in India which continues to be the largest backhoe market in the world. Fuel cost represents nearly 50 per cent of the operating cost for customers here. Imagine what a 20 per cent reduction in fuel consumption will deliver to the bottom line,” said Silvana Godelaine, World Wide General Manager for Caterpillar Backhoe Products.
Mr. Ramesh Tipirneni, Country Manager, Caterpillar India, said: “We are the global leader in the construction equipment and mining products and have developed world class R&D and product development center and factory operations here in India. We have been actively leveraging our capability in India to support our global business.”
Mr. H. Jayaram, Managing Director & CEO of GMMCO Ltd., Caterpillar Dealer for South, West and Central India, commented: “We at GMMCO are extremely happy that the new backhoe loader with product improvements will further help customers in reducing the cost of operation. GMMCO with its best-in-class product support capabilities will be able to significantly help our valued customers improve their productivity and profitability. The wide network of GMMCO branches with experienced technical personnel and parts back-up will help us in positioning CAT 424 as the first choice of customers, thereby significantly growing the sales of Cat 424 Backhoe Loaders in our market.”
Said Mr. Sunil Chaturvedi, Managing Director & CEO of Tractors India Pvt. Ltd. (TIPL): “The expectations of the Indian customers have transformed with time. Customers expect much more than a product, and we at TIPL are fully geared to provide extraordinary customer experience and serve as a one-stop shop for all the customer needs. I am confident that the new 424B will scale very high on customer satisfaction levels.”
Mr. Amit Bansal, Head of Marketing and Sales Caterpillar India Building Construction Products Division, has this to say: “My team is so excited to have this new and improved product in the market. Our customers will be absolutely delighted. At this launch we are also pleased to announce attractive offers to our customers who book now and take delivery shortly. They can enjoy further 20 per cent reduction in their EMI during the monsoon season or 20 per cent reduction in their initial maintenance cost.”