The new tyre promises to offer 15% extra tyre mileage and reduced cost per km for fleet operators
Bridgestone India has announced the launch of its new generation drive position tyre for the commercial vehicle segment, meant specifically for general cargo, long haul, highway applications. The new tyre – the V-STEEL Mix M721 – addresses issues of tyre mileage, fuel mileage and cut-chip resistance, thereby increasing tyre life and offering better retreadability.
Commenting on the new product, Parag Satpute, Managing Director, Bridgestone India, said: “Our global mission is ‘Serving Society with Superior Quality’, and our constant endeavour is to provide world class products and solutions to our customers. The commercial vehicle segment is focussed on optimising total cost of operations to achieve higher profitability. The V-STEEL Mix M721 is targeted towards the General Cargo Segment, which is the largest portion of the commercial vehicle segment and delivers 15% extra tyre mileage and subsequent reduction in cost per kilometre for the fleet operators.”
V-STEEL Mix M721 addresses the issues of tyre mileage, fuel mileage and cut-chip resistance. The combination of low rolling resistance compound, deeper tread depth and tie bar makes it a unique offering which provides extra tyre mileage and even wear. With this launch, Bridgestone India aims to establish a strong positioning in the drive axle tyre category.
Acknowledging the superior performance of the new tyre, Malkeet Singh, Managing Director, Brahamputra Cargo Carriers, one of Bridgestone’s esteemed fleet customers, shared: “Our vehicles operate in the regions from North to North-East including the seven sister States. The timely and proper delivery of goods highly depends on the quality of tyres. In the past, we have faced several issues related to tyre failure which often lead to downtime of our vehicles. Ever since associating with Bridgestone, and using the V-STEEL Mix M721 tyre, all such major issues have been resolved, while we have also seen higher tyre mileage and operational efficiency.”