Brakes India launches ‘Elite’ high-performance friction brake pads

Brakes India has recently launched a range of high-performance brake pads specially designed to offer enhanced braking at high speeds and in hilly terrain. The new ‘Elite’ brake pads launched under the TVS Apache brand have been designed to give racing performance with a superior bite. The TVS Apache ‘Elite’ brake pads are also stripe coated with the proprietary ABRACOAT™ technology, a unique abrasive film which provides improved initial friction performance, introduced for the first time in India. These brake pads are distinctly painted in a superior red color and are easily distinguishable by the stripes on the pad surface.

Sujit Nayak, Vice President & Head – Friction & After Market Business Unit, Brakes India

Commenting on the launch, Sujit Nayak, Vice President & Head – Friction & After Market Business Unit, Brakes India, said: “TVS Apache is a market leader in passenger car friction in the domestic market. We have leveraged our inhouse R&D and state-of-the-art manufacturing facility to develop these ‘Elite’ brake pads. These pads have been formulated using latest technologies, to meet the needs of customers looking for higher performance. The Elite range of pads have been formulated using organic, low steel or ceramic friction materials depending on the application and desired high performance with the ABRACOAT™complimenting each of these grades.”

Apart from the ‘Elite’ range, TVS Apache also has the ‘Super’ brake pad designed for comfort and everyday drivability and ‘Dura’ brake pad designed for durability, extended pad life with the best value for money. These brake pads optimally perform when used along with the TVS Apache rotors.