The Bluechem Group (BCG) of Germany is making a foray into the highly potential Indian market. BCG is a group of companies and a network of distributors with global activities and partners in more than 120 countries. The group’s success is based on the commitment to lead the automotive industry in developing and patenting of performance-optimizing and environmentally-friendly products of highest quality through modern workshops, industry and service concepts. Continuous innovation, creativity, expertise, strategic operations, global supply chain management and highly motivated employees are the foundation of the company. Bluechem Group has a variety of brands using the highest quality standards such as TÜV Germany and includes PROTEC, Bluechem, AUTOPROFI, Marvellous and Maxxpower Lubricants.
The company’s products have been approved globally by brands such as Volkswagen, Ford, BMW, Toyota, Mazda, Skoda, Kia Motors, Hyundai and Bosch, to name a few.
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We are extremely happy to be finally here in India and are extremely bullish about the Indian market. India is an extremely important market for us and we are pleased to have appointed DB Car Care Solutions, part of the OBSS Group, as our importing and distributing partner for the country. We are aiming for aggressive growth in the Indian market and with our partnership with DB Car Care Solutions we are confident that we would be a leading automotive performance chemicals company in India and South Asia soon.
– Werner Urban, Executive Director and President, BCG
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“The Indian market and consumers have evolved over a period of time and are now ready for performance products. In the APAC region, primarily dominated by India and China, the specialty fuel additives market is predicted to reach over 750 kilo tons by 2023, growing at 7.1 per cent CAGR. The key trends driving the Indian additive market will be stricter environmental regulations which will increase demand. OEMs will look at additives to improve engine performance and efficiency; more particularly with the BS-VI segment. And thirdly, increased consumer awareness for performance products will increase its demand. We will work aggressively in creating a strong distribution network in key regions and extensively support our customers and partners with online and offline training modules.
– Nikhil Junnarkar, Regional Manager (India, South Asia, the Middle East and Africa), BCG
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The company offers various types of fuel additives such as:
• Deposit control additives to prevent and remove deposit build-up in fuel injection systems
• Cetane improvers to reduce ignition delays, allowing complete combustion and reducing emissions
• Antioxidants to prevent gum formation and to maintain fuel stability
• Lubricity improvers to aid in reducing the wear and tear of the fuel injection system and improve the engine’s life.
In the multi-segment utility category it offers products for:
• Automotive and industrial use
• Optimizing fuel and cooling circulation systems
• Care products for interior and exterior of vehicles
• Workshop tools and equipment business.
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Bluechem Group’s marketing approach for India comprises:
• Positioning its German quality of products, the best in the business
• Digital campaign for building consumer awareness
• Innovative packs and new segments for Indian consumers
• Working with key OEMs in India for approvals.