Daimler India Commercial Vehicles (DICV) has announced a strategic tie-up agreement with Shriram Automall India Ltd. (SAMIL) to bring used commercial vehicles to the Indian CV market. The collaboration will provide a platform for customers to exchange their used vehicle of any brand for new or used BharatBenz vehicles, PAN India.
SAMIL is India’s leading marketplace for connecting pre-owned vehicles buyers and sellers; making them the go-to platform for many logistics firms for procuring top-class, reliable, and certified commercial vehicles.
Rajaram Krishnamurthy, Vice President, Marketing & Sales, Customer Service, Daimler India Commercial Vehicles, said: “Our tie-up with Shriram Automall, a leader in the exchange business will provide ease of accessibility to pre-owned BharatBenz vehicles for customers. This tie-up will be an effective tool and a tremendous value-add in delivering top-class reliable and efficient logistics solutions that meet the needs of the customer.”
This strategic tie-up will offer robust support to all commercial vehicle customers in exchanging their used vehicles with lower turnaround time, better resale value and hassle-free processes. The platform will provide buyers with a carefully-picked pool of used trucks that have undergone thorough quality checks, made available via its national dealership network.
Sameer Malhotra, CEO, SAMIL, said: “We are thrilled to get the opportunity to partner with Daimler India Commercial Vehicles, to power their Exchange Program. We look forward to delivering BharatBenz’s superior quality and TCO to a larger customer base and provide outstanding customer experience to BharatBenz Truck owners for their trade-in-needs.”
BharatBenz dealerships through their dedicated ‘Exchange’ Team can now utilize this SAMIL platform in selling customers’ used vehicles, both BharatBenz & Other OEMs. This joint collaboration will also assist dealerships in expanding their service reach by increasing the conversions and enabling improvement of coverage in the dealership command area.