BharatBenz expands reach in Central India with new touchpoint in Jabalpur

Expanding its footprint in the central region, Daimler India Commercial Vehicles (DICV), in association with PPS Trucking, inaugurated a new BharatBenz dealership at Jabalpur in Madhya Pradesh. The opening of the new touch-point reflects the increasing demand for BharatBenz products in Jabalpur. In the near future, PPS Trucking plans to open five new touch-points in the Jabalpur territory, namely, Satna, Chhatarpur, Chhindwara, Singrauli and Sagar. The five new BharatBenz outlets will further increase the brand’s presence to 11 touch-points in Madhya Pradesh.

Rajaram Krishnamurthy, Vice President (Marketing, Sales and Customer Service) at Daimler India Commercial Vehicles, said, “Fuelled by the government’s aggressive investments across industries and infrastructure projects in Madhya Pradesh, the construction sector is experiencing rapid growth. This acts as a major catalyst for rising demand for commercial vehicles, especially in the tipper segment where we already enjoy a strong customer base. We have witnessed a strong demand for BharatBenz products in the first quarter with the gradual reopening of the economy. This new dealership will further bring us closer to our customers and solidify BharatBenz’s market presence in central India.”

Rajiv Sanghvi, Dealer Principal of PPS Trucking, said, “Since the beginning of our association with BharatBenz we have seen the brand delivering best-in-class customer services and uniform customer experience through innovative and reliable products. Adding to our strong network in Odisha and now in Madhya Pradesh, the new BharatBenz dealership will provide comprehensive commercial vehicle solutions to vehicles plying in Jabalpur. Customers can be assured of the best sales advice and state-of-the-art ‘Proserv’ after-sales support.”

Spread over 50,000 sq. feet, the dealership features an avant-garde 3S facility (sales, service, spares), and is equipped with six mechanical bays and two accident bays with a capacity to serve approximately 2,300 vehicles per annum. In order to ensure an immediate and hassle-free road assistance experience, the dealership will offer six MRVs (mobile reach vans) and nine two-wheelers to attend to breakdowns in the territory. It also employs highly skilled and trained manpower to understand the diverse needs of the customers and deliver quality consultation service and solutions.

With this new dealership opening, the pan-Indian BharatBenz sales and service network has reached 277 touch-points. BharatBenz dealerships are located on leading national and state highways, providing ease and flexibility to every type of customer. On the national highways of the golden quadrilateral’s North-South and East-West corridors, the average distance between two BharatBenz touch-points varies between 140 and 180 km. BharatBenz’s reach to customers on these highways is within 2.5 hours.