Ashoka Buildcon, one of the leading highway developers in India, conducted its 600th Road Safety Awareness Session and entered into the Guinness World Records for ‘Largest Road Lesson’ with comprising of 2700 participants. The event was conducted in an Auditorium of Nashik.
Mr. Ashish Katariya, COO of Ashoka Buildcon, who spearheads the safety initiatives by the company, in his address said, “We are happy that our 600th road safety session will be getting global recognition. Ashoka Buildcon has always taken up road safety as a serious issue.”
The company introduced its formal road safety mission three years ago, under the banner of ‘THE ASHOKA ROAD SAFETY CAMPAIGN,’ which they conduct annually, in the month of January. The campaign includes activities like Road Safety Lessons in Schools and Colleges, interactive sessions with truck and bus drivers, free eye and health check-up camps, public awareness through public address systems, pamphlet distributions etc.
With years of expertise in road-development, the company is conscious of the hazards at work zones and deploy advanced road safety measures for all its projects. They have incorporated best industry practices to ensure safety of their work force as well as the road user. Various donations have been made, for instance, alcohol breath analysers and speed detectors have been provided to police departments in a number of locations and they also work alongside law enforcement bodies to make highways safer.
Mr. Vyomprakash Shrivastava, Head of Corporate Communications, set the context for the event, stating that life is precious and should not be wasted by carelessness or ignorance towards traffic rules. He also hopes that through the renowned brand of Guinness World Records, the appeal for road safety will reach worldwide.
Deputy Commissioner of Police, Nashik, Mr. Vijay Patil conducted the training session wherein he explained traffic rules and regulations to the audience. He also stressed that safety cannot be attained by compulsions alone. It should be self-driven.
Mr. Satish Parakh, Managing Director of Ashoka Buildcon inaugurated the ASHOKA ROAD SAFETY APP which has features such as location tracking, speeding alert, panic alert etc. He also announced that Ashoka Buildcon has joined hands with Mr. Harman Singh, of Arrive safe for working towards the cause of Road safety awareness. On the occasion a Road Safety Manual was released as part of the joint effort between Ashoka and Arrive Safe.
Also present during the event was Mr. Ashok Katariya, Chairman Ashoka Group.
Additional Details of the campaign:
- Road Safety Awareness Lessons Conducted in 600 Schools in 17 cities in 7 states of the country
- Over 2,80,000 participants have attended the seminars
- Reflective stickers have been pasted in over 12,000 vehicles including bullock carts, cycles, tractors etc.
- 75 free eye/health check up camps have been conducted in which over 6,900 people have got themselves examined.