Ashok Leyland inaugurates new dealership in West Bengal for LCVs

Ashok Leyland has inaugurated a new dealership for Light Commercial Vehicles (LCV) in Durgapur, West Bengal. This is the 4th LCV dealership in the state. The new channel partner, Sreejit Automotive, has a 3S (Sales, Service and Spares) facility strategically located at Mouza- Gopalpur, Banskopa More on NH-2, Paschim Burdwan.

Speaking on the occasion, Mr. Nitin Seth, COO, Ashok Leyland, said, “One of the key reasons for the runaway success of ‘DOST’ and now ‘DOST+’, since launch, has been the robustness of the product and our network. All our products have been receiving encouraging response from our customers, including those from the Durgapur region, owing to the class-leading performance, backed by an extensive sales and aftersales support. Our products were conceived and launched to meet the evolving needs of Indian LCV customers who are very cost sensitive. Our LCV family of customers has now grown to more than 3,00,000, across India. We are extremely proud that our track record of service retention levels is exemplary with close to 80% of our customers returning to our dealer workshops, even after the warranty period. In line with our brand philosophy, Aapki Jeet Hamari Jeet, we will remain committed to maintaining and even enhancing the level of customer service and satisfaction.”

Present at the inauguration, Amit Acharya, Director, Sreejit Automotive, said, “Ashok Leyland is a brand which has grown from strength to strength, whether it is their innovative products or their constantly evolving technologies. Its LCV products like the ‘DOST’ and ‘DOST+’ are one of the finest in the category. Demand for LCVs is increasing owing to ecommerce boom and advent of hub-and-spoke model. With this dealership in Durgapur, we will meet this demand and help the brand become a formidable force in this region.”

The facility has a state-of-the-art showroom along with a workshop that is equipped with quick service bays, pneumatic tools and sophisticated infrastructure. This new dealership will add to the extensive LCV distribution network of over 570 touch points. The company currently offers a range of LCV products – DOST, PARTNER and MiTR across the country through its exclusive, state of the art dealership outlets.