Ashok Leyland inaugurated its dealership for Light Commercial Vehicles in Madurai. This is the 11th Light Commercial Vehicle dealership in the state of Tamil Nadu. The new channel partner Balaji Trucks, has a 3S (Sales, Service and Spares) facility strategically located at No 584/5B, 10/11, Nila Nagar, Thiruparankundram Main Road, Pasumalai, Madurai- 625004. The facility is equipped with advanced tools, wheel alignment, quick service bays and has sophisticated infrastructure to ensure superior customer experience. The company currently offers a range of LCV products – BADA DOST, DOST, PARTNER and MiTR.
Speaking at the inauguration, Mr. Rajat Gupta, Head – LCV, Ashok Leyland Ltd., said, “Tamil Nadu
has always been an important market for Ashok Leyland, and this new dealership will in Madurai will
bolster our presence in this geography. The robustness of the product and our network has been
one of the main factors in the phenomenal success of our “DOST Range” and, more recently, the
“BADA DOST.” Because of their best in class mileage and class-leading performance, backed by a
robust sales and after-sales service, all of our products have been well received by our customers.
Our partner Balaji Trucks, with the new 3S (sales/service/spares) facility will ensure we serve our
family of customers better and will help us get even closer to our customers in the region. The new
dealership is being opened to further strengthen our reach and will take us one step closer to
achieve our vision of being one of the Top 10 CV makers in the world.”
Our Products were launched to meet evolving needs of the Indian LCV customer by offering best in
class technology at competitive costs. Now, there are more than 4,00,000 (4 lakh) LCVs across India.
Our recently launched BADA DOST is the first product to be built on an all-new robust LCV platform
and has three variants, i2, i3+ and i4. It is powered with an 80 hp BS6 engine that delivers best-in-
class power & mileage, best-in-class payload and best-in-class load body length and loading space
that helps customer earn more profit per trip. Owing to its low turning radius and best-in-class
ground clearance, BADA DOST is the ideal vehicle for inter and intra city applications and can
negotiate all terrains with ease.
Our DOST range comes in following avatars – DOST LiTE, DOST STRONG and DOST+ to cater to
different sections of the market and applications.
PARTNER, a modern & highly fuel-efficient load carrier, caters to the 4 ton payload segment and is
available in both 4 tyre and 6 tyre options. It comes with Load body options of 10ft, 11ft, 14ft and
17ft. PARTNER is based on an internationally acclaimed vehicle platform & carries the renowned ZD30
CRDI engine.
MiTR bus, based on the same platform as PARTNER, comes in both standard bus & school bus
options. It provides superior mileage even in stop and go conditions. MiTR School Bus complies with
all school bus safety norms & compliance codes and offers unmatched ride comfort.
BADA DOST, DOST, PARTNER and MiTR are manufactured at Ashok Leyland’s state-of-the-art Hosur
plant.
BADA DOST is available at Rs 9,51,000/- for the i4 and i3+ variant and at Rs 8,73,000/- for i2 variant.
DOST LiTE, DOST Strong and DOST+ are available at a competitive price starting from Rs 7,55,000/-
PARTNER is available at an attractive price starting from Rs 17,00,000/-
MITR Bus is priced competitively starting from Rs 21,00,000 /-
Ashok Leyland has one of the largest and fastest-growing networks in the CV space. Its robust
network of more than 1700 exclusive outlets ensures that there is an authorized service centre at
every 75 km on major highways. An additional 53,000 touch points for aftermarket support along
with digital tools of Leykart, ALCare & iALERT enables it to keep its “Ashok Leyland Quick Response”
promise of reaching customers within 4 hours and getting them back on the road in 48 hours.