With more than two decades of experience in manufacturing rotating electrics, Anmol Auto Electricals is now bullish about the rising demand for auto parts in the domestic replacement market. A one-hundred per cent export-model supplier so far, the company entered the aftermarket space recently with starter motors and related products for Indian vehicle brands and imported vehicles.
Displaying its product lines at the fair, the Managing Partner of the company, Mr. Amarjeet Singh, said: “This is perhaps the right platform to promote our brand in the Indian aftermarket, the response has been terrific so far with focused audience, along with the participation of key OEMs and suppliers in the country”. He added that his company’s prime targets at the expo floor includes tier-1 suppliers, dealers, and distributors from different parts of the country.
Anmol manufactures full assemblies of starter motors along with related spare units including field coils, armatures, solenoid switches, dynamos, and so on. These products cater to multiple segments including passenger cars, commercial vehicles, and defence vehicles. An all-new electrical horn for two- and four-wheelers has been introduced lately. Over 98 per cent of the company’s volume sales account for exports to over 32 countries, Europe and American region in particular.
Mr. Singh said that the Anmol has supplied products to Bosch and Mahindra in the past, apart from being reckoned by many quality buyers worldwide. “Our manufacturing facility at Faridabad is state-of-the-art in terms of machining technologies and R&D, which reflects in the high-quality of products equivalent to that of OEM-sourced items”, he added.
Anmol Auto Electricals is building an all-India distributor network for its products to crack the aftermarket. “Right now, our focus is limited to aftermarket in the Indian market”, reiterated Mr. Singh, while also saying that the company may consider partnership with domestic OEMs later, in addition to aftermarket business.