600+ exhibitors expected from over 40 countries
From 29 May to June 1, the premiere of THE TIRE COLOGNE is taking place in Cologne, and the international industry can look forward to a new, leading global trade fair.
Around 600 exhibitors and brands from more than 40 countries are expected, who will for four days present the latest developments from the segments of tires and wheels, as also for the themes of automotive services and workshop needs, tire remoulding, as well as tire recycling and disposal. Around 68 per cent of providers come from abroad.
“We are perfectly prepared, and things can finally get started as far as we’re concerned”, Katharina C. Hamma, Chief Operating Officer of Koelnmesse, is pleased to announce on the day of the opening. “We have developed a new industry hotspot that strengthens the industry and at the same time points out new perspectives, both for exhibitors and visitors equally!”
THE TIRE COLOGNE provides a reflection of the industry at all levels that corresponds exactly to the needs of the market and underlines the future orientation in the tire specialist trade: this, of course, includes the tire industry and the tire trade, including related segments like rims, retreading, the wholesale trade, as also additional services in the tire workshop, whether these involve brakes, light, engine settings or shock absorbers. The event is rounded off by networking events, congresses and a diversified event programme.
Themes like digitalisation and recycling provide important impulses here, and THE TIRE COLOGNE is organised by Koelnmesse and the industry sponsor, the Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association).
For the first THE TIRE COLOGNE, around 530 providers and another 70 brands from 41 countries will be participating, around 68 per cent of whom from abroad. Thus, for example, the 20 companies of the current “tire world ranking list”, among others, will be in Cologne from the start.
The strongest international contingents are from Italy, the Netherlands, the UK and Turkey, as well as from China, India, Taiwan and the US. The complete participation of the global players underlines the fact that THE TIRE COLOGNE has the right conceptual strategies for offering the international tire industry a platform for future-oriented market developments.
“THE TIRE COLOGNE makes current market trends experienceable – this is precisely the conceptual and forward-looking orientation we are looking for as an industry sponsor”, according to Yorick M. Lowin, Managing Director of the BRV.
The tire manufacturers, wholesalers and rim manufacturers, of course, also including those named at the top of the “tire world ranking list”, with Bridgestone, Michelin, Goodyear, Continental, Pirelli, Sumitomo/Falken, Hankook, Yokohama, Maxxis, Cooper Tires, Zhongce Rubber, Toyo Tires, Kumho, Triangle, MRF, Apollo, Nokian and Nexen Tire, will present themselves in halls 6, 7 and in areas of hall 8.
The addressing and engagement of new visitor target groups is also of particular importance to the “greats” of the industry. In keeping with these expectations, there is a special meeting point for the managers of vehicle fleets and car pools in the tire and wheels segment in hall 7 – the TIRE Fleet Lounge. Focusing on the needs of this visitor target group, possibilities for optimising the vehicle fleet will be presented. Here visitors will experience interesting lectures, talk panels and exciting networking opportunities.
There will be several theme days on which renowned experts will provide valuable insights and be available for discussions revolving around the themes of passenger vehicles, trucks and buses.
The themes of automotive services and workshop needs will be concentrated in hall 8. Here, for example, the Hunter company, the global market leader for axle alignment, or the internationally known tool manufacturer Snap On are found. Well-known providers in hall 8 also include companies like ASE Corghi Spa, Ravalgioli, Schrader as well as Rema Tip Top or the GDHS Group. The current theme of digitalisation is also reflected in hall 8.