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MOTORINDIA
l
March 2012
New logo reflects Orbit’s dynamic
approach and global outlook
vestments in building a state-of-the-
art R&D and testing facility along
with expansion of its manufactur-
ing facility at a new plant. This new
Component zone
Orbit Bearings India Pvt. Ltd. re-
vealed its new logo at Auto Expo
2012. The logo was unveiled by Mr.
Anuj Kathuria, Executive Director,
Strategic Sourcing, Ashok Leyland.
This brand transformation reflects
the dynamism, constant drive and
global outlook of the company. Es-
tablished in 1990 in Gujarat, Orbit
Bearings is one of the well-known
manufacturers of taper and cylin-
drical roller bearings for automo-
tive & industrial applications for
its OEM customers manufacturing
trucks, truck trailers, agricultural
tractors, transmissions, engines,
compressors, industrial gearboxes,
etc. Headquartered in Rajkot, with
its international office located in
Germany, Orbit as a process-driven
technical solutions provider is the
first Indian company to export HUB
bearings to different European truck
trailer manufacturers.
Mr. Vinesh Patel, Managing Di-
rector, Orbit Bearings, disclosed
that the new logo reflects what the
company stands for, i.e., “Optimiz-
ing Resources for Best Integration of
Technology”. Orbit has initiated in-
“As we enter the third decade
of growth we made a strategic
decision to launch a new logo
to reflect the new aim of Orbit
‘to provide technologically ad-
vanced solutions to our custom-
ers along with efficient manufac-
turing processes’.”
– Mr. Vinesh Patel
Mr. Anuj Kathuria, Executive Director, Strategic Sourcing, Ashok Leyland unveiling the new logo